Telecom giant Optus buys naming rights of Perth stadium at $50-mn, 10-yr deal




Linkedin Twitter Xing

Optus Perth Stadium

Telecom giant Optus has bought the naming rights at Perth’s new 60,000-seat sports venue, but it will be known by the generic name Perth Stadium for international cricket matches.

The $1.46 billion ground will be called Optus Stadium, with a 10-year naming rights deal struck. The Western Australia government won’t release the value of the deal, but it is being estimated at worth more than $50 million.

The West Coast Eagles will kick off their AFL season at Optus Stadium in round one in March next year but the first football match there will involve the Fremantle Dockers AFLW team on February 10.

The first event could be a one-day international cricket match between Australia and England on January 28. It would be called Perth Stadium then with no Optus branding allowed because Cricket Australia require stadiums without sponsor names to avoid any conflicts with competitors.

The deal fulfilled the new government’s election commitment to sell the naming rights to Perth Stadium and the 15,000-seat indoor Perth Arena to deliver revenue.

Coliseum is a global series of stadium and arena business conferences and a sports venue news online-platform dedicated to the various challenges of designing, constructing and operating of sports venues all around the world.

Continue to follow Coliseum for latest updates on stadium business.



«
»

More News

Al-Nasr Sports Club

Dubai’s Al-Nasr to revamp two stadiums

Published: January 22, 2018

Dubai’s Al-Nasr Sports Club, a member of the UAE Professional Football League (PFL), recently...
» Read more

Las Vegas Convention Center

TVS Design to create layout for $1.4-bn Las Vegas Convention Center expansion

Published: January 19, 2018

Las Vegas Convention and Visitors Authority (LVCVA) board of directors on November 14, 2017...
» Read more

Chongqing sports tourism

China’s Chongqing announces 13 sports tourism projects

Published: December 29, 2017

Chongqing, which recently ranked as the world’s fastest-growing tourism city by the London-based...
» Read more

Optus Perth Stadium

Telecom giant Optus buys naming rights of Perth stadium at $50-mn, 10-yr deal

Published: December 22, 2017

Telecom giant Optus has bought the naming rights at Perth’s new 60,000-seat sports venue, but...
» Read more