The Premier League team Arsenal F.C. confirmed on July 1st that Legends Global has been appointed as the new Official Caterer of their residence – the Emirates Stadium in England, UK.
The new food offering will adopt the local-first approach.
Culinary Expertise
‘LEGENDS GLOBAL’ stated that the multiyear agreement will see Legends Global bring its industry-leading culinary expertise to the club’s North London home from the start of the 2026-2027 seasons delivering all matchday and non-matchday food and beverage (F&B) operations as well as all hospitality experiences.
The Arsenal F.C. is an English professional football club based in Islington, North London, England (UK). They compete in the Premier League, the top tier of English football.
The 60,704-seat Emirates Stadium is a football stadium in Holloway, London, England (UK). It has been the home stadium of the Arsenal F.C. since its completion in 2006.
New York (US)-based Legends Global is the premier partner to the world’s greatest live events, venues and brands. They deliver a fully integrated solution of premium services including feasibility and consulting, Owner’s Rep, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Legends Global white-label approach ensures their partners remain front and center while they harness the power of their global network – including over 450 venues, 20,000 events and 165 million guests annually – to enhance their business and guest experience.
Enhanced Menu Offering
‘LEGENDS GLOBAL’ further stated that kicking off soon the supporters can look forward to an enhanced menu offering across the stadium’s main concourse spaces. There will be a complete reimagination of the premium hospitality experiences and the introduction of a series of exciting new innovations set to roll out across the suites and the lounges. The Arsenal F.C. and Legends Global will continue to develop the Emirates Stadium’s non-matchday Meetings and Events (M&E) offering thus further strengthening its position as one of London’s most unique and leading conference and events venues.
Local-first Approach
With a proven track record of working closely with the local suppliers Legends Global will bring the same philosophy to Arsenal F.C. helping to shape the new food offering with its local-first approach and bringing the many flavors of North London’s diverse food scene to the supporters at the Emirates Stadium. The Legends Global team will also continue to elevate Arsenal’s established partnership with Michelin-Star Chef Raymond Blanc. Together, the ambition is to evolve the Emirates Stadium experience through sustainably sourced ingredients, best-in-class hospitality, cutting-edge innovation, and high-quality service.
Michelin-level Training
Backed by its global expertise and network Legends Global will be investing in the continued training and development of the club’s food, beverage and hospitality teams. As part of this leaders from Arsenal’s front and back-of-house operations will join Legends Global’s culinary teams for a Michelin-level training program thus taking service standard to the next level.
Building Relationship
Commented Karen Smart, Arsenal F.C. Chief Operating Officer (COO), “We’re always looking for ways to improve the experience for everyone who visits our North London home, whether they’re here on matchday or for one of our many events throughout the year. We’re excited to build on our relationship with Legends Global and bring the supporters and our community new and enhanced food, hospitality and service.”
Raising the Bar
Remarked Chris Bray, Legends Global President, Europe, “We are delighted to be working with Arsenal. At Legends Global our focus is on the supporter experience at the Emirates Stadium. Through investment in technology and genuine food innovation we want to elevate every touchpoint of the matchday journey. This exciting new partnership is a real opportunity for us to build on everything that makes Arsenal who they are and to create experiences that honor the club’s history while raising the bar for what the supporters can expect in the future.”
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