Coliseum Summit ASIA-PACIFIC
Olympic Green Tennis Center, Beijing, China
May 15-16, 2019

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Conference program

  • 8 am

    Registration open: Pickup conference badges and delegate bags

  • 8 – 9 am

    Morning coffee & networking snacks

  • 9 am

    Welcome to Coliseum Summit ASIA-PACIFIC

    Introduction of Coliseum’s chair & master of ceremony

    Michael Rennschmied, MA bio CEO MJR Group & Founder of Coliseum

  • 9:05 am

    Opening key-note

    Economic Department, China

  • 9:20 am


    Lin Gui bio Director of Planning & Dev. Dep., Winter Olympics Organizing Committee 2022, China

  • 9:50 am

    Conference stream: Venue DESIGN

    This segment of the conference streams is about the most exciting and innovative newly planned stadiums and arena projects of the future – in one phrase, the next generation of venues. Listen about the newest trends in stadium design. How a stadium is no longer an isolated project but deeply integrated with multi-use urban development models to include hotels, conference centres, retail outlets and entertainment zones. Also, learn about the huge demand on training centers. Overlay, afterall, is a huge part of the buzzword legacy in major event planning.

    Pengcheng Wang bio Executive Director and General Manager, Shenzhen Sports Center, China

  • 10:10 am

    ‘Marvel’ous redevelopment

    AFL - topic visual Image: AFL

    Marvel Stadium is a 56,000 capacity multi-purpose venue located in inner-city Melbourne, featuring an operable roof, that originally opened in the year 2000. The AFL is currently undertaking a +$225 million upgrade of the venue and surrounding precinct that will commence this year and be completed in 2021. Simon’s presentation will detail the highlights of the redevelopment, including how the stadium will become a 7 day a week attraction which provides fresh energy and urban renewal to the surrounding precinct, while at the same time delivering a modern, state of the art event experience which is uniquely Melbourne.

    Simon Gorr bio Head of AFL Infrastructure, AFL, Melbourne, Australia

  • 10:45 - 11:15 am

    Coffee break & networking

  • 11:15 am

    Conference stream: Venue CONSTRUCTION

    This segment of the conference focuses on risks and challenges during the construction process. It deliberates on the procurement process and puts the contractors in the center stage. It also focuses on stadiums and arenas under renovation. If your stadium is not new anymore, what are the ways to extend its life for years to come? Different concepts and add-on’s in order to optimize the spaces within your venue are also discussed. We also deliberate on the myriad of other construction tools required for the stadium sector.

    Venues look for new synergies

    AS+P - topic visual Image: AS&P

    This session will offer insights on junior training centers and professional camps, focusing on FC Bayer, VfL Wolfsburg and Eintracht Frankfurt. It will also highlight the synergies that modern venues aim to create with other publicly accessible spaces such as hotel, spa or medical facilities. Case studies from feasibility studies being undertaken in Nigeria and the US will be shared to gain valuable inputs.

    Dipl. Ing. Axel Bienhaus bio Managing Partner and Shareholder, AS+P Albert Speer + Partner GmbH, Germany

  • 11:35 am

    Ang Kong bio Deputy GM, Tangshan C&T Group, China

  • 11:55 am

    Arne Sebastian Fritz bio Head of Sports, Drees & Sommer, Germany

  • 12:10 - 1:10 pm

    Lunch break & networking

    (Open to everyone with a Coliseum badge; in our dedicated main networking area)

    Network and collaborate with the stadium business experts, visit with the innovative Coliseum sponsors and enjoy great food!

  • 1:10 pm

    Conference stream: Venue BUSINESS

    Is your stadium able to turn each customer into a fan and make them come back again and again? Do you know your fan to begin with? Learn the right tools to elevate your service delivery. Are there ways to create the right content and while creating more event days in the process? Are you focused on ticket sales of the future: selling through Customer Relations Management (CRM) and social media? How about brand activation? And, how to find the fine balance between a perfect venue, capital expenditure and a lasting legacy? This and much more…

    The positive impact of a Monster Jam event for stadiums & arenas

    ASIA-PACIFIC 2018 - FELD visual Image: the Beijinger

    Feld Entertainment is taking Monster Jam in new territories. The event was showcased for the first time in Saudi Arabia (Riyadh) and made its debut in Argentina (Buenos Aires). Monster Jam also broke ground with its first engagements in China (Beijing) and Brazil (Sao Paulo). More events for stadiums – more visitors and revenues.

    Magnus Danielsson bio Vice President of International Motor Sports, Feld Entertainment, US

  • 1:30 pm


    Qing Zhang bio GM, Suzhou Olympic Sports Center, China

  • 1:50 pm

    How to successfully execute world-class tournaments in Asia

    ESL - topic visual Image: ESL

    One critical factor in developing and growing the esports industry in Asia is the successful execution and delivery of world-class events. Three things come to mind in doing so- infrastructure, reliable suppliers and partners and venue suitability. This talk will provide an insightful view on how to successfully negotiate and execute fan-based and world-class tournaments in Asia.

    Eric Jou bio BD Manager, ESL, Taiwan

  • 2:10 pm

    Conference stream: Venue TECHNOLOGY

    It seems IT and venue technology is taking over the whole venue business. Technology will no doubt change the fan experience in stadiums and arenas forever. The general question is: How much technology can be implemented? How can a tech platform help organizations understand their fans’ behavior and spending? What kind of content the fans produce from within the venue? How venue technology platforms generate revenue for a compelling return on interest (ROI) model and justify the investment? Learn more…


    Signify - topic visual Image: Signify

    Mengming Yao bio Head of Specifications, Signify, China

  • 2:30 pm

    Qiyong Yang bio GM, National Aquatics Center, China

  • 2:50 pm

    Conference stream: Venue EDUCATION & GREEN Venue


    Associations for venue managers and educational programs for venue staff are growing like sand grains on the beach. Academies are being founded every month – of course, education is big business. But which program is the right one, which one is reliable and useful on the daily basis of stadium and arena employees? This segment is perfect for those in the stadium business who want to reap the benefits of the latest knowledge, through a constant learning program. Education and training, after all, is the key to maintain an edge.

    Dongxu Yang bio Deputy Secretary-General, China Sports Venue Association, China

  • 3:10 pm

    GREEN Venue

    Green initiatives are no longer the provinces of hippies and tree-huggers. Going green is a staple of the sports and entertainment venues industry and it can be profitable too. This is the segment that evaluates costs; attempts to understand from a community relations perspective; and articulate a green initiatives policy. How innovative green technology is changing the way we look at our stadiums and sports arenas; and transforming them into a model of sustainable projects. Going green is not just an option in the stadium business, it is the way forward.

    Will sports business be the next big thing in China?

    Shanghai University  of Sport - topic visual Image: Shanghai University of Sport

    Sports business in China has witnessed a phenomenal rise in recent years, but many wonder whether it will emerge as the next big thing in the Asian powerhouse? It is also crucial that the ‘green’ element of sustainable development remains integral to development of sports cities, venues and other related facilities in China. This presentation will explore the driving forces behind the sports business boom while focusing on the opportunities and challenges facing the sports industry in China.

    Dr. Liu Dongfeng bio Professor & Co-Dean, Shanghai University of Sport, China

  • 3:30 pm

    Conference stream: Venue OPERATIONS

    Venues require large capital investments and are expected to produce a substantial return on investment (ROI). In addition to the initial investment, operating stadiums and arenas require year-round capital expenditure. The venues have to be maintained in the best possible way, at the lowest cost, while still maintaining aesthetic appeal and profitability. How does a successful asset management plan work in such a scenario? Does a venue need ISO or LEED certifications? How to solve the parking headaches? Customized facilities management may offer the right answers.

    Unilumin Sports

  • 4:10 pm

    Yuming Wang bio Managing Director, Beijing Qidi Hongao Sports Culture Development Co., Ltd., China

  • 4:30 pm

    End of conference day 1

  • 5 - 7 pm

    International networking reception at Olympic Green Tennis Center

    Be our guest at the networking evening on the opening day of the summit. Your delegate pass will give you open access to the gathering from 5 pm to 7 pm, where you may enjoy drinks and network with other fellow delegates.

    Coliseum Summit ASIA-PACIFIC 2019 location - National Tennis Center Image:
  • 8 am

    Registration open: Pickup conference badges and delegate bags

  • 8 - 9 am

    Morning coffee & networking snacks

  • 9 am

    Opening key-note

    Xiaoying Yan bio Deputy Dir. of the Stadium Constr. Dep., Hangzhou Asian Games 2022 Org. Comm., China

  • 9:15 am

    Put digital at the heart of the plans: The Rugby League World Cup

    Rugby League World Cup 2021 Image: Rugby League World Cup

    The Rugby League World Cup has been the pinnacle of International Rugby League since 1954. The 16th tournament will be hosted in England in 2021 and in a breakthrough moment for the sport, the men’s, women’s and wheelchair games will come together for the first time on the sport’s biggest stage. The organisers approach is to be bold and brave, to engage with a new audience and to put digital at the heart of their plans. You will hear how six years of planning will create inspirational moments that will excite, capture the imagination of local communities and leave a long-lasting legacy.

    Jon Dutton bio Chief Executive, Rugby League World Cup 2021, UK

  • 9:30 am

    Conference stream: Venue SECURITY

    At a time of heightened risks, security of venues and the safety of fans have become paramount. Sports venues are targets of opportunity. Here, we discuss the steps to protect venues from the new bad guys. How to react in case of a bomb threat for instance? We also attempt to differentiate between safety (crowd management) and security (crowd control). How can modern IT, support safety and security? Is your training sufficient? Does it train staff on today’s threats and not those of yesterday’s?

    Sergi Torrents bio Country Manager, LaLiga, Spain

  • 10 am

    Conference stream: Venue VIP

    Does your stadium offer dog-friendly box seats? Does it have luxurious cabanas, swimming pools and night clubs catering to the needs of the discerning VIP clientele? VIPs are among the main patrons of a stadium, and therefore, the management needs to pay close attention to their basic comforts. Are stadiums geared to offer customized experience vis-à-vis seating and hospitality packages to different target groups? How do you create right products and offer right services for the right market and achieve the right results for the venue? Tune in…

    Jian Wu bio Sales Director, Zhejiang Dafeng Sports Equipment, China

  • 10:40 - 11:10 am

    Coffee break & networking

  • 11:10 am

    Conference stream: Venue EXPERIENCE

    How do we define fan experience? Is it just about ordering a beer with a click on a smartphone or the thrill of betting on your favorite teams? What are the strategies of stadiums/arenas that cater to the needs of fans and add values to their experiences? Do we have tools or techniques to measure fan experience? What about the right prices? Do venue apps really deliver valuable content? Are loyalty programs of venues any better or worse than the ones run by airlines and rent-a-car firms? Find the answers to all these questions, and much more…

    The Future of Football in China

    Coliseum Summit ASIA-PACIFIC - Borussia Dortmund - topic visual Image: Borussia Dortmund

    The Strategy of Borussia Dortmund & the huge potential of sport marketing.

    Benjamin Wahl bio Head of China, Borussia Dortmund, China

  • 11:30 am

    How technology can speed up the process at concession points

    Coliseum Summit ASIA-PACIFIC - Sodexo - topic visual Image: Sodexo

    Smart Stadium: a tech journey to provide a better in-stadium dining experience – We’re all for advances that help with quality and speed of service for our fans - Sodexo will present the latest trends to speed up and upgrade your concessions using real case studies.

    Thomas Oudart bio Vice-President Business Development - Sports & Leisure, Sodexo, China

  • 11:50 am


    Gang Duan bio CEO, China Tennis Open, China

  • 12:10 pm

    Conference stream: BROADCAST Strategy & BRAND Development

    BROADCAST Strategy

    For decades, television broadcasting was the main source of revenue for sports clubs and their associated stadiums. The emergence of Internet and social media is increasingly challenging the broadcasting strategy by transforming sports marketing. Internet and mobile technology has created new possibilities for distribution and consumption of media content from sports events. These changes create many strategic challenges and opportunities.

    As sports clubs and leagues vie for right to market their own content, stadiums and arenas need to respond by creating adequate space and facilities for broadcasters to meet this demand. Sport is an expensive media product. A recent estimate of the market found media organisations were paying $28 billion per year for sports rights. That makes it rather serious business for the clubs to meticulously chart out their broadcast strategy.

  • 12:30 pm

    BRAND Development

    Over the years, branding has become one of the core strategies of any business. It plays a pivotal role in marketing and business development. In the field of stadium business, it isn’t the stadium alone that needs brand development. In fact, much of the branding strategy involves the sports clubs that the stadiums represent. As clubs go about increasingly looking for international investors, the focus on brand visibility seems to have gained prominence.

    Most clubs these days employ a strong squad of international business development professionals in a bid to come up with innovative and unique branding solutions. After all, branding could be the key difference between striking a deal or losing one. Ultimately, the stadium business sector becomes the true beneficiary of such branding exercise. The new funding and revenues generated by brand development is eventually ploughed back into building training grounds and new stadiums.

  • 12:50 pm

    Conference stream: DESTINATION Venue

    Sports sell places. How do you ensure that the spectators come to the venue earlier, stay longer, have more fun and in the process help generate more revenue? Many stadiums nowadays are conceptualized as destinations – for visitors and the neighborhood, the so called community stadiums. These stadiums will have to respond to local needs else they will never make profit. Stadiums are more than just a place to watch the game. Involving theme parks is bound to add value to the best practices and experiences for destination creation.

    Jerry Han bio Director of the Board, Beijing Vanguan Sports, China

  • 1:10 pm


    KL Sports City - topic visual Image:

    Datuk Nalgunalingam Project Director, KL Sports City, Malaysia

  • 1:30 - 3 pm

    Lunch break & networking

    (Open to everyone with a Coliseum badge; in our dedicated main networking area)

    Network and collaborate with the stadium business experts, visit with the innovative Coliseum sponsors and enjoy great food!

  • 3 pm

    End of Coliseum Summit

  • 3 - 4 pm

    Closing venue tour: Behind the scenes of Olympic Green Tennis Center Tour

    Registrations on first come first serve basis. The stadium tour is free for Coliseum badge holders but requires sign-up due to limited available space.

    20 free tickets are available for the ‘Behind the scenes of Olympic Green Tennis Center Tour’. Please register now!

    National Tennis Center Image:

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