Premier League side Brentford FC wants to stage as many as six Gtech Stadium concerts a year as the club looks to diversify its revenue streams.
City AM said Brentford, who finished ninth in the Premier League this season, are looking to make the most of the Gtech Stadium, notifying local residents of plans to host six gigs during June and July next year.
Brentford Football Club is a professional football club in Brentford, West London, England (UK) which competes in the Premier League, the highest tier of English football.
The 17,250-capacity Brentford Community Stadium, currently known for sponsorship reasons as the Gtech Community Stadium, is a football stadium in Brentford, West London (UK) that is the home of the Premier League football club Brentford F.C.
The Gtech Community Stadium has been home to the Bees since a move from west London’s iconic Griffin Park in 2020.
Sally Stephens the club’s fan and community relations director has contacted residents local to the arena, according to The Chiswick Calendar newsletter, stating that they “recognise that hosting concerts at the stadium needs to be carefully planned and managed”.
Stephens added that: “We are therefore undertaking a full range of technical and operational assessments, which will be submitted to the London Borough of Hounslow (LBH) as part of a planning application.
“We have a strong track record of managing attendees safely at the Gtech, and we would apply that same experience, expertise, and operational planning to a small number of concerts each year.”
The application to hold Gtech Stadium concerts comes as local festival host site, Gunnersbury Park, will see a slimmed down roster of talent this summer after a number of commercial and planning issues halted appearances from the likes of Lenny Kravitz and Annie Mac.
A Community Engagement Group meeting to discuss the Gtech Stadium concerts was held on 2 June.
The move is part of a growing trend for stadia looking to host concerts. England Rugby’s 82,000-capacity Allianz Stadium is pushing ahead with plans to stage up to 15 non-sporting related events in Twickenham.
The Rugby Football Union plans to submit proposals to Richmond Council this year with the home of rugby losing out to the likes of the Tottenham Hotspur Stadium, West Ham United’s London Stadium and Wembley Stadium for major gig hosting rights due to its inability to stage a larger number of concerts on consecutive evenings.
The 90,000-capacity Wembley Stadium in Wembley, London, can host up to 54 non-sporting events annually while the 62,850-seat Tottenham Hotspur Stadium in London can hold up to 30.
Fellow Premier League club Arsenal are also hosting more gigs as non-matchday revenue becomes more important to teams battling losses despite healthy income streams.
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