The NFL’s Cleveland Browns and Haslam Sports Group have opened the Browns Experience Center to offer fans a virtual look inside the new Huntington Bank Field.
The Cleveland Browns said the new Center will offer fans and prospective partners and ticket members an early, tangible preview of new Huntington Bank Field currently being built in Brook Park, Ohio.
Located within CrossCountry Mortgage Campus, the Experience Center brings the vision for the new stadium to life, from the surrounding development to the individual seating experience.
Highlights of the space include a large-scale stadium model offering a direct view into the seating bowl, the “Browns Tunnel” honoring the team’s history and fans, and seats from the new stadium on display for guests to see, experience and sit in firsthand.
The center also features The Immersive Cube®, a wrap-around, 270-degree digital environment that is the widest installation of its kind in the United States.
The new Huntington Bank Field enclosed stadium and surrounding district is being developed by the Haslam Sports Group alongside a joint venture of AECOM Hunt and Turner Construction Company and HKS.
The 67,500-seat ‘Super Theater’ development will be capable of hosting premier, large-scale events the year-round beyond the Browns games.
A look into the future
Haslam Sports Group Managing Partners Whitney Haslam Johnson and JW Johnson said, “This space gives our fans a first look at what’s ahead, a stadium built around them, their traditions and their passion for this team.
“We can’t wait for fans and partners to walk through and feel that excitement for themselves. From the stadium model to The Immersive Cube, we want our fans to feel like they are truly part of the fabric of the new Huntington Bank Field, long before the stadium ever opens.”
Mayor Kleem, City of Berea, said, “Berea has been proud to be home to the Browns for decades, and the opening of the Experience Center is an exciting next step for our community.
“With this being the first building in the CrossCountry Mortgage Campus expansion coming online, we look forward to continuing to grow our footprint and bring even more visitors to our city.”
The Browns Experience Center was designed in partnership with Elevate and will be showcased by Legends Global, who are managing sponsorships, premium seating and suite sales for the new Huntington Bank Field. The Immersive Cube® was created by Advent.
The Browns selected Elevate, the award-winning global sports and entertainment agency, to design and deliver their new experience center.
Elevate has delivered 10 experience centers for teams, leagues, and venues around the world in just three years, reflecting the firm’s growing leadership in one of the most important front doors to modern sports sales, premium hospitality, and fan engagement.
Inspired by Lake Erie and the City of Cleveland, the new Huntington Bank Field will deliver an immersive experience for visitors of all ages, including:
- Closest seats in the NFL: A revolutionary seating bowl design that brings fans closer to the field than any other NFL stadium, highlighted by a modernized Dawg Pound.
- Transparent roof: Inspired by Cleveland’s iconic atriums, natural light throughout the stadium creates a unique outdoor ambiance and views.
- Flexible capacity: A “Super Theater” concept accommodates events for up to 75,000 attendees.
- First-of-its-kind roofing system: Featuring the first long-span roof without a truss, sightlines and design are enhanced throughout the building.
- Economic catalyst: More than 6,000 construction jobs and thousands of additional full-time positions across the stadium and adjacent development, delivering lasting economic benefits for Cleveland and Northeast Ohio.
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