The Circuit of Wales announced last month that it has signed in Extreme Sports Company as its new business partner in its bid to build the £425 million facility near Ebbw Vale, Wales.
Extreme Sports runs events and has an online sports channel with a reach in 68 countries. As well as the motorbike circuit, new proposals include mountain bike trails, a BMX park, concerts and indoor skiing.
Extreme, which was launched in 1995, claims that its channel reaches 400 million people a month.
Alistair Gosling, chairman and chief executive of Extreme, has been quoted in media reports as saying: “With the growth and interest we are seeing in our sector, it is fantastic to announce this world-leading Extreme Destination, combining a never before seen collection of sports, entertainment and leisure experiences.”
The Circuit of Wales promises to create up to 6,000 jobs in the unemployment blackspot of Blaenau Gwent by building a track with hotels and business units. This proposes more sports and leisure, including trampolining, a skate park, virtual reality zone, surf park and stages for live music.
Martin Whitaker, chief executive of the Circuit of Wales, said: “The circuit aims to provide much more than a racing facility; it will be a 365-day leisure and business destination. The support we have received to date from the racing, automotive and investment communities emphasises the circuit’s long-term role in boosting tourism, creating jobs and diversifying the local economy”.
The partners claim the development could attract 750,000 visitors a year and inject an estimated £50 million into the Welsh economy annually.
The proposed project is expected to be discussed at length at the Coliseum Summit EUROPE, March 29-30, 2017 at Budapest, Hungary.
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