Coliseum Summit EUROPE
Lord's Cricket Ground, London, UK
March 20-21, 2019


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Conference program

 
 
  • 4 - 6 pm

    Opening venue tour (TBC)

    Delegates have to pre-register for the tour on a first-come first-serve basis. The registration is for free. But the available tickets are limited. If you are interested please click here.

  • 8 am

    Registration open: Pickup conference badges and delegate bags

  • 8 – 9 am

    Morning coffee & networking snacks

  • 9 am

    Welcome to Coliseum Summit EUROPE

    Introduction of Coliseum’s chair & master of ceremony

    Michael Rennschmied, MA bio CEO MJR Group & Founder of Coliseum

  • 9:05 am

    Opening key-note

    Bidding (and winning) the modern way: Bringing the UEFA EURO 2024 to Germany

    EURO 2024 - topic visual Image: DFB

    Besides the already existing hard facts, such as well-maintained stadiums as well as a strong financial and commercial environment for staging the UEFA EURO 2024, there were other elements and soft factors that made the Bid of the German Football Association (DFB) a successful one with solid backing in the general public throughout the process. The circumstances and the public perception of staging major sports events has changed over the last decade. This created new challenges for bidding. Acknowledging this new setting, the German bid included a clear commitment to principles of good governance, sustainability and transparency from the very first day. Therefore, "Unitedbyfootball" was not only used as a bid claim but as the red-thread that connected all the elements of the bid.

    Having conducted a voluntary national bid process for venues and cities interested in being part of the final tournament, an intense involvement of all relevant stakeholders from the beginning was key in order to promote widespread support - and more importantly: to secure the necessary votes.

    Markus Stenger bio Head of Euro 2024 Bid, DFB, Germany

  • 9:20 am

    Conference stream: Venue DESIGN

    This segment of the conference streams is about the most exciting and innovative newly planned stadiums and arena projects of the future – in one phrase, the next generation of venues. Listen about the newest trends in stadium design. How a stadium is no longer an isolated project but deeply integrated with multi-use urban development models to include hotels, conference centres, retail outlets and entertainment zones. Also, learn about the huge demand on training centers. Overlay, afterall, is a huge part of the buzzword legacy in major event planning.

    What’s the point of it all?

    KSS - topic visual - Europe 2019 Image: KSS

    Why is making a visit to a stadium an enjoyable experience necessary? We know that more than half of Premier League clubs could play in an empty stadium and still make a pre-tax profit. Andy explores the drivers and trends in Football and Rugby, at national and club level, with case studies of several projects that typify the current relentless drive for expansion and an improved fan experience.

    Andy Simons bio Founding Director, KSS, UK

  • 9:35 am

    New expansion, new challenges: Ashton Gate

    Ashton Gate Stadium - topic visual Image: Ashton Gate Bristol

    Ashton Gate is home to Bristol City Football Club, Bristol Bears Rugby Club and Bristol Sport. A £45m redevelopment was completed in 2016 which transformed the stadium into the largest conference and events venue in south west England. In September 2018, Ashton Gate announced plans for a £100m expansion of the site which will include hotels, housing and a new 4,000-capacity indoor Sports and Convention Centre which will play home to the sporting group’s professional basketball team the Bristol Flyers.

    Peter Smith bio Stadium Development Project Manager, Ashton Gate Stadium, Bristol, UK

  • 9:55 am

    Ground Development at The Home of Cricket

    Marylebone Cricket Club - topic visual Image: Wilkinson Eyre Architects

    Projects are a lot easier with a vacant site, new construction and a clear run. But what if your major capital works are aimed at an existing stadium which can’t be closed? How do you balance the conflicting challenges of event day operations (with thousands of Members and public visitors) against those of construction site safety, delivery schedules and business efficiencies?

    Robert Ebdon bio Assistant Secretary (Estates & Ground Development), Marylebone Cricket Club, UK

  • 10:10 am

    Conference stream: Venue CONSTRUCTION

    This segment of the conference focuses on risks and challenges during the construction process. It deliberates on the procurement process and puts the contractors in the center stage. It also focuses on stadiums and arenas under renovation. If your stadium is not new anymore, what are the ways to extend its life for years to come? Different concepts and add-on’s in order to optimize the spaces within your venue are also discussed. We also deliberate on the myriad of other construction tools required for the stadium sector.

    Adrian Cefalan

  • 10:25 am

    Green Stadium in a Blue City

    What does building a sustainable sports venue entail? And how can the local district or the city as a whole benefit from such a project? With a smart sustainability strategy, sports stadiums and arenas can enhance the value of the surrounding area and bring lasting vibrancy to the district. To achieve this, however, they should be considered as district developments within a city of the future – a Blue City. Economic, ecological and aesthetic factors should be taken into account in the same way as social interactions and topics such as digitalization, mobility and infrastructure. By reference to the example of FC Barcelona's Camp Nou stadium, the largest football arena in Europe, the experts from Drees & Sommer show how the right strategy and enthusiasm can enhance the attractiveness of city districts and make them into lively and sustainable urban places.

    Christoph Metzelder bio Strategic Consultant, Drees & Sommer, Germany

    Arne Sebastian Fritz bio Head of Sports, Drees & Sommer, Germany

  • 10:40 am

    No.1 Court masterplan and guest experience

    AELTC - topic visual Image: AELTC

    Robert will make a presentation on No.1 Court construction and its future masterplan, touching upon the complex design and logistics challenges faced in delivering the project. The session will also offer an overview of the masterplan and how this is responding to changes in the guest experience at a Grand Slam.

    Robert Deatker bio Estate Director, AELTC, UK

  • 10:55 - 11:20 am

    Coffee break & networking

  • 11:20 am

    Conference stream: Venue BUSINESS

    Is your stadium able to turn each customer into a fan and make them come back again and again? Do you know your fan to begin with? Learn the right tools to elevate your service delivery. Are there ways to create the right content and while creating more event days in the process? Are you focused on ticket sales of the future: selling through Customer Relations Management (CRM) and social media? How about brand activation? And, how to find the fine balance between a perfect venue, capital expenditure and a lasting legacy? This and much more…

    Jochen Lerche CEO, Companeer GmbH, Germany

  • 11:35 am

     

    Dr. Alexander Steinforth bio Dir. Strategy & BD, Fortuna Duesseldorf, Germany

  • 11:50 am

    Enhancing the experience to overcome the financial strains

    Ascot Racecourse - topic visual Image: Ascot Racecourse

    This presentation will focus on "brand promise" of raising the standard in an effort to drive revenue for Royal Ascot. It will provide insight into shaping the customer experience through small but effective changes to constantly deliver incremental improvements. It will help us understand how this strategy has driven revenue and margin to secure the future following a financial crash and the impact of a significant bank loan to rebuild the stadium.

    Joanna Wales bio Head of Operations and Events, Ascot Racecourse, UK

  • 12:05 pm

    Conference stream: Venue TECHNOLOGY

    It seems IT and venue technology is taking over the whole venue business. Technology will no doubt change the fan experience in stadiums and arenas forever. The general question is: How much technology can be implemented? How can a tech platform help organizations understand their fans’ behavior and spending? What kind of content the fans produce from within the venue? How venue technology platforms generate revenue for a compelling return on interest (ROI) model and justify the investment? Learn more…

    From a sports ground to a concert set up within hours

    StadiaPitch - topic visual Image: StadiaPitch

    After 5 years of grass research, pitch testing and product development, Bosch Rexroth is proud to present StadiaPitch – the world’s first automated pitch changeover system that reduces the changeover time between sports and concerts from weeks to hours with a push of a button. Many challenges had to be overcome to reach the final product.

    Matthias Mehling bio Business Development, Bosch Rexroth for StadiaPitch, Germany

  • 12:20 pm

     

    Raw Stadia, UK

  • 12:35 pm

    New initiative: Real Sociedad’s road to a smart stadium

    Real Sociedad - topic visual Image: Real Sociedad

    Explaining the Sport Thinker Smart Stadium initiative as part of Real Sociedad transformation project. How a startups' acceleration program can bring innovation to a football club.

    Juan Iraola bio Head of Digital, Real Sociedad, Spain

  • 12:50 - 2 pm

    Lunch break & networking

    (Open to everyone with a Coliseum badge) in our dedicated main networking area

    Network and collaborate with the stadium business experts, visit with the innovative Coliseum sponsors and enjoy great food!

  • 2 pm

     

    Thomas Fulton bio Senior ICT Projects Manager, Irish FA, Ireland

  • 2:15 pm

    Can a venue do without an app in a digital world?

    AEG Europe - topic visual Image: AEG Europe

    In the last two years, the Anschutz Entertainment Group has been on a journey to enhance customer experience and grow revenues by developing a mobile app platform which could be deployed in all of its European venues, including The O2 in London and the Mercedes-Benz Arena in Berlin. David Jones, AEG Europe's SVP of IT, will describe how the project evolved, what he and his business have learned along the way, and their aspirations for the future.

    David Jones bio Senior Vice President of IT, AEG Europe, UK

  • 2:30 pm

    Conference stream: GREEN Venue

    Green initiatives are no longer the provinces of hippies and tree-huggers. Going green is a staple of the sports and entertainment venues industry and it can be profitable too. This is the segment that evaluates costs; attempts to understand from a community relations perspective; and articulate a green initiatives policy. How innovative green technology is changing the way we look at our stadiums and sports arenas; and transforming them into a model of sustainable projects. Going green is not just an option in the stadium business, it is the way forward.

    Roof and facade systems: Adding value to venues

    Vector Foiltec - topic visual Image: Johan Cruijff Arena

    Modern design, sustainable technology and a great user experience are often some core considerations - not just for new venues but also for re-vitalizations of existing stadia. With Texlon® ETFE roof and facade systems, these goals can be achieved. And more: The new eye-candy can also turn a stadium into a true multi-purpose venue that creates revenue year round.

    The transition of the Amsterdam ArenA into the Johan Cruijff Arena featured a new, transparent facade system that creates value on many levels for the venue. A case study on this project will showcase how Texlon® ETFE systems can be implemented to create successful Stadia and Arena.

    Philipp Lehnert bio Global Business Manager, Vector Foiltec, US & Germany

  • 2:45 pm

    Challenges to create real impact and value with a sustainable strategy: Croke Park

    Croke Park - topic visual Image: Croke Park

    Ten years ago Croke Park launched an ambitious sustainability strategy, with an initial focus on waste reduction targets. In 2014 the stadium achieved its goal of 0% waste-to-landfill, a record it has maintained in the five years since while also reducing waste production by over 20%. The development of internal and external partnerships that underpinned this success has enabled Croke Park to construct a template for present and future sustainability actions.

    Peter McKenna bio Stadium Director, Croke Park, Ireland

  • 3 pm

    Conference stream: Venue OPERATIONS

    Venues require large capital investments and are expected to produce a substantial return on investment (ROI). In addition to the initial investment, operating stadiums and arenas require year-round capital expenditure. The venues have to be maintained in the best possible way, at the lowest cost, while still maintaining aesthetic appeal and profitability. How does a successful asset management plan work in such a scenario? Does a venue need ISO or LEED certifications? How to solve the parking headaches? Customized facilities management may offer the right answers.

    Achieving proactive operations using the ACDA Principle™

    24/7 Software - topic visual Image: 24/7 Software

    Make your operations proactive rather than reactive to maximize guest experience and reduce risk. Improving your ACDA (Awareness, Communications, Documentation and Analytics) will make that happen.

    Christoph Lewandowski bio Managing Director EMEA, 24/7 Software, US

  • 3:15 pm

    Creating and Implementing an Effective Rideshare Solution

    Coliseum Summit EUROPE 2019 - Uber visual topic Image: Uber

    Uber has changed how cities move over the past seven years and the landscape of transportation at venues is no exception. With a focus on utilizing existing infrastructure, this session will focus on how to successfully adopt Uber and other ridesharing options into your transportation plan while keeping the overall safety and experience of your fans top of mind.

    Alex Versen bio Operations Lead US & Canada, Uber, US

  • 3:30 - 4 pm

    Coffee break & networking

  • 4 pm

    Conference stream: Venue VIP

    Does your stadium offer dog-friendly box seats? Does it have luxurious cabanas, swimming pools and night clubs catering to the needs of the discerning VIP clientele? VIPs are among the main patrons of a stadium, and therefore, the management needs to pay close attention to their basic comforts. Are stadiums geared to offer customized experience vis-à-vis seating and hospitality packages to different target groups? How do you create right products and offer right services for the right market and achieve the right results for the venue? Tune in…

    Effective packaging of events to boost sales

    Fenerbahçe Istanbul - topic visual Image: Fenerbahçe Istanbul

    One of the time-tested ways of increasing sales is to create new and attractive packages keeping in mind the target audience. This session will throw light on the advantages and disadvantages of packaging events. It will also deliberate on the challenges, while offering solutions with an eye to create a win-win situation for both your fans and your company.

    Egemen Ergüden bio Sales-Ticketing Manager, Fenerbahçe Istanbul, Turkey

  • 4:15 pm

     

    3D Digital Venue - topic visual Image: 3D Digital Venue

    Francis Casado bio Director of Global BD, 3D Digital Venue, Spain

  • 4:30 pm

    Sustaining and increasing B2B sales

    SK Rapid Wien - topic visual Image: SK Rapid Wien

    In an internationally competitive market, one way to increase B2B sales and total capacity in a new venue is to include a hospitality area with great features. With the emergence of the SK Rapid Business Club, a platform has been created that will function independently of sports to sustain and eventually increase sales. Thanks to constant development in product development, sales in the new stadium in the first two years have witnessed a six-fold increased. The challenge is on how to maintain or increase B2B sales during a dull period.

    Vinzent Stoisser bio Key Account Manager, SK Rapid Wien, Austria

  • 4:45 pm

    End of conference day 1

  • 5 pm

    Meet at the networking area at conference level

  • 5 - 6 pm

    Venue tour: Behind the scenes of Lord’s Cricket Ground

    Registrations on first come first serve basis. The stadium tour is free for Coliseum badge holders but requires sign-up due to limited available space.

    50 free tickets are available for the ‘Behind the scenes of Lord’s Cricket Ground tour’. Please register now!

    Lord’s Cricket Ground - GV 2
  • 6 pm

    End of venue tour

  • 6 - 7:30 pm

    International networking reception at Lord's Tavern

    Be our guest at the networking evening on the opening day of the summit. Your delegate pass will give you open access to the gathering from 6 pm to 7:30 pm, where you may enjoy drinks and network with other fellow delegates.

    Lord's Tavern
  • 8 am

    Registration open: Pickup conference badges and delegate bags

  • 8 - 9 am

    Morning coffee & networking snacks

  • 9 am

    Opening key-note

    Claude Atcher bio CEO, Rugby World Cup 2023, France

  • 9:20 am

    Conference stream: Venue SECURITY

    At a time of heightened risks, security of venues and the safety of fans have become paramount. Sports venues are targets of opportunity. Here, we discuss the steps to protect venues from the new bad guys. How to react in case of a bomb threat for instance? We also attempt to differentiate between safety (crowd management) and security (crowd control). How can modern IT, support safety and security? Is your training sufficient? Does it train staff on today’s threats and not those of yesterday’s?

    Maximum security with minimum restrictions: FIFA’s challenges in Russia 2018

    FIFA - topic visual Image: newindianexpress.com

    Every FIFA World Cup is unique. The risks related to terrorism, crime and social behavior, the mentality of people, infrastructural conditions, governmental organization, financial possibilities, political and geopolitical situation etc. are completely different. Each country has new challenges and opportunities. Therefore, a constant assessment of the situation and a close and faithful cooperation of all, especially with the security authorities, is necessary. Cooperation, communication and collaboration are the keys to success. There is no one fits all concept for a FIFA World Cup. Flexibility and adaptation are irreplaceable.

    Helmut Spahn bio Director Security, Competitions & Events, FIFA, Switzerland

  • 9:40 am

     

    Sebastian Seibt BD Manager Security and Safety, Bosch, Germany

  • 9:55 am

    Assuring safety and security at venues

    PSV Eindhoven - topic visual Image: PSV Eindhoven

    Safety and security is like health. You don't realize how much it is worth until it is gone. These are increasingly becoming vital for the venues industry. In order to create a secure event, we have to focus on prevention regarding all possible threats. We can achieve this only if all responsible parties work closely together by working with an integral approach in preparation, operation and evaluation!

    Marc van de Laar bio Safety & Security Officer, PSV Eindhoven, Netherlands

  • 10:10 am

    Improving fan experience within high performance organisations

    Mitel - topic visual Image: Mitel

    Professional sports teams and their brands must continually evolve the technology they use, communications are a vital part of that, not only for business operations but also to enhance the experience for fans. Join us to find out how unified communications can heighten the customer experience from the very first connection.

    David Silke bio VP of Intl. Marketing, Mitel, UK

  • 10:25 - 11 am

    Coffee break & networking

  • 11 am

    Conference stream: Venue EXPERIENCE

    How do we define fan experience? Is it just about ordering a beer with a click on a smartphone or the thrill of betting on your favorite teams? What are the strategies of stadiums/arenas that cater to the needs of fans and add values to their experiences? Do we have tools or techniques to measure fan experience? What about the right prices? Do venue apps really deliver valuable content? Are loyalty programs of venues any better or worse than the ones run by airlines and rent-a-car firms? Find the answers to all these questions, and much more…

    How to develop the customer journey before, during and after the match

    iXpole / RSC Anderlecht - topic visual Image: iXpole / RSC Anderlecht

    If addressed correctly, revenue from sponsorship and hospitality can represent the most important part of a club’s operational revenue and it has a tremendous potential for growth. About 5 seasons ago, RSC Anderlecht started focusing heavily on offering business partners the best possible customer journey before, during and after each event. The past 5 seasons have been a very dynamic period with investments in solutions, infrastructure and new products. Join us as we look back on 5 years of constant evolution and optimisations.

    Luc Vanhecke bio Chief Commercial Officer, iXpole, Belgium

    Emmanuel Rutsaert bio Sponsorship & Hospitality Manager, RSC Anderlecht, Belgium

  • 11:15 am

    Additional entertainment shows complement the main action

    Žalgiris Kaunas - topic visual Image: Žalgirio Arena

    In sports business we sell atmosphere and emotions in addition to the actual sport, and all of these are complementary. To create this exciting mix a range of additional shows are included before the actual event starts in the arena. This not only enhances the fan experience through additional entertainment but also addresses many practical aspects of organizing a mega event such as a basketball game or a huge concert. We take a look on the crucial aspect in this session.

    Unė Marija Jurkštaitė bio Chief Business Officer, Žalgiris Kaunas, Lithuania

  • 11:30 am

    How venue management transformed Legia Warsaw

    Legia Warsaw - topic visual Image: Legia Warsaw

    Legia Warsaw state of the art stadium has celebrated eight years of modern functioning after its complete renovation and overhaul with football games (including domestic league and cup, international friendlies, UEFA Champions League, UEFA Europa League), music concerts, corporate and even religious events being held at the venue every week or even much more frequently. At the same time, venue management operations including match/event day were for a long time lacking an efficient structure. Only last year relevant internal venue management project was implemented which has significantly and positively enhanced fan experience, safety & security, cost effectiveness and many other fields. This session will highlight this change with results, challenges and opportunities.

    Tomasz Zahorski bio Management Board, Legia Warsaw, Poland

  • 11:45 am

    Conference stream: DESTINATION Venue

    Sports sell places. How do you ensure that the spectators come to the venue earlier, stay longer, have more fun and in the process help generate more revenue? Many stadiums nowadays are conceptualized as destinations – for visitors and the neighborhood, the so called community stadiums. These stadiums will have to respond to local needs else they will never make profit. Stadiums are more than just a place to watch the game. Involving theme parks is bound to add value to the best practices and experiences for destination creation.

    New Wildparkstadion to embrace tradition and modernity

    agn Niederberghaus & Partner GmbH - topic visual Image: KSC

    The old Wildpark Stadium has been home to the KSC for decades. The high demands of football game operation make it necessary to update the stadium into a professional, modern venue. The work report shows the structural reactions and architectural answers to the questions of the German stadium world 2019. How did Karlsruhe solve the challenges and what conclusions can be drawn for new transformation projects from the perspective of a designing architect.

    Dr. Stefan Nixdorf bio Executive Director / Member of Board, agn Niederberghaus & Partner GmbH, Germany

  • 11:55 am

    New Karlsruhe stadium: A city perspective

    What goes in the minds of the city authorities while conceiving a stadium and subsequently awarding the project to the right contractor? Citing examples from the new Karlsruhe stadium, this session will look into the issues of technical management in the award procedure; managing budgetary considerations; and the nitty-gritties of the final construction contract. The speaker will also highlight the case-specific challenges.

    Frank Nenninger Technical Project Manager, Stadium Karlsruhe, Germany

  • 12:05 pm

    Lessons from stadium renovation while the play is on

    BAM Sports GmbH - topic visual Image: BAM Sports GmbH

    It isn’t always possible to shut down a stadium for renovation. However, it certainly is quite a task to carry out redevelopment works while the stadium continues to host matches. To highlight the strategies involved in undertaking such a challenge, BAM will share with us insights from their experience with Chemnitz and also their plans for Karlsruher.

    Axel Eichholtz bio Managing Director, BAM Sports GmbH, Germany

  • 12:15 - 12:30 pm

    Coffee break & networking

  • 12:30 pm

    Challenges of making a destination out of a stadium

    DY Patil Cricket Stadium - topic visual Image: Janipalli RadhaManohar

    A stadium is not just a structure. A stadium tells stories. Like the games that take place inside its walls, a stadium can also be an event in itself, both sporting and architectural, as well as a symbol of a club or institution, a reflex of the culture and character of a city.

    Dr. Vijay Dnyandeo Patil bio DY Patil Sports Academy Stadium, Nerul, India

  • 12:45 pm

     

    Wacken Open Air - topic visual Image: Wacken Open Air

    Tim Hoffmann bio Project Manager, Wacken Open Air, Germany

    Leander Schlicht bio Organization & Legal, Wacken Open Air, Germany

  • 1 pm

    Conference stream: BROADCAST Strategy & BRAND Development

    BROADCAST Strategy

    For decades, television broadcasting was the main source of revenue for sports clubs and their associated stadiums. The emergence of Internet and social media is increasingly challenging the broadcasting strategy by transforming sports marketing. Internet and mobile technology has created new possibilities for distribution and consumption of media content from sports events. These changes create many strategic challenges and opportunities.

    As sports clubs and leagues vie for right to market their own content, stadiums and arenas need to respond by creating adequate space and facilities for broadcasters to meet this demand. Sport is an expensive media product. A recent estimate of the market found media organisations were paying $28 billion per year for sports rights. That makes it rather serious business for the clubs to meticulously chart out their broadcast strategy.

    Digital media technology within the venue

    Tripleplay - topic visual Image: Tripleplay

    “Why would a sports team, stadium or arena operator implement any sort of digital media technology? Do you need justifiable ROI? How do you measure improved fan experience or engagement? Tripleplay’s James Keen and Tim Hoddy will discuss how their clients have addressed this challenge, drawing on experience from deployments at client sites from all levels of professional sports and entertainment.”

    James Keen bio Group Head of Marketing, Tripleplay, UK

    Tim Hoddy bio European BD Director, Tripleplay, UK

  • 1:15 pm

    Stadiums rely on average of 85% of casual staff

    Humanforce - topic visual Image: Humanforce

    The contingent workforce is a rapidly growing segment of the workforce, with rapid uptake in stand-to-work industries like stadia and events. These casual workers have different wants and needs than previous generations of workers – flexible working, responsibility, control and security are really crucial to these employees. These demands are costing venues on average of 20% more and are can hurt the bottom line if not managed correctly. Stadia and events businesses rely on average of 85% of casual and agency staff – as this percentage grows, so will the associated costs. Humanforce has been working with stadia and venues globally to help them ensure that they’re engaging their staff, staying ahead of the shift and really getting the most out of their contingent workforce.

    Ross Slogrove bio Stadia BD Leader, Humanforce, UK

  • 1:30 pm

    BRAND Development

    Over the years, branding has become one of the core strategies of any business. It plays a pivotal role in marketing and business development. In the field of stadium business, it isn’t the stadium alone that needs brand development. In fact, much of the branding strategy involves the sports clubs that the stadiums represent. As clubs go about increasingly looking for international investors, the focus on brand visibility seems to have gained prominence.

    Most clubs these days employ a strong squad of international business development professionals in a bid to come up with innovative and unique branding solutions. After all, branding could be the key difference between striking a deal or losing one. Ultimately, the stadium business sector becomes the true beneficiary of such branding exercise. The new funding and revenues generated by brand development is eventually ploughed back into building training grounds and new stadiums.

    Allianz’s ‘naming’ strategy

    Allianz Arena - EUROPE 2019 topic visual Image: Allianz Arena

    Naming rights for venues have been well established over the last decade in Europe. Allianz initiated the concept in 2005 with the Allianz Arena and today the company has 8 naming rights across 4 continents. Learning from its experience over the years, the firm has successfully strengthened its expertise in the market. Building on the same, the exploration of multi-purpose venues and its management will be its new focus area.

    Oliver Kraus bio Group Market Management, Allianz, Munich, Germany

  • 1:45 - 3:30 pm

    Lunch break & networking

    (Open to everyone with a Coliseum badge) in our dedicated main networking area

    Network and collaborate with the stadium business experts, visit with the innovative Coliseum sponsors and enjoy great food!

  • 3:30 pm

    End of Coliseum 2019 – See you in London 2020, March 18/19

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