Coliseum Online Week EUROPE
March 22-26, 2021


German Schulz - Head of Brand Management, VfL Wolfsburg, Germany

German Schulz

Since August 2010, German Schulz is holding the position of Director, Brand Management, in the business development division of VfL Wolfsburg – Fußball GmbH.

After pursuing his studies in sports management at University of Bayreuth, German started his business career at Adidas AG in 1995 in different functions – Sports Marketing and Brand Communication football.

In 2005, he was transferred to BBL club Sellbytel Baskets Nürnberg as Head of Marketing & Sponsoring.

In 2007, he worked in the same position for the University of Applied Sciences Nuremberg. Throughout his career, he has always been engaged in building and implementing brands.

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