German Schulz - Head of Brand Management
VfL Wolfsburg, Germany
German Schulz - Head of Brand Management, VfL Wolfsburg, Germany
Since August 2010, German Schulz is holding the position of Director, Brand Management, in the business development division of VfL Wolfsburg – Fußball GmbH.
After pursuing his studies in sports management at University of Bayreuth, German started his business career at Adidas AG in 1995 in different functions – Sports Marketing and Brand Communication football.
In 2005, he was transferred to BBL club Sellbytel Baskets Nürnberg as Head of Marketing & Sponsoring.
In 2007, he worked in the same position for the University of Applied Sciences Nuremberg. Throughout his career, he has always been engaged in building and implementing brands.
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