Coliseum Summit EUROPE
Ascot Racecourse, UK
March 24-25, 2021


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Juan Iraola - Head of Digital Transformation , Real Sociedad, Spain

Juan Iraola

Juan Iraola is presently working in the capacity of Head of Digital Transformation in the Spanish sports club Real Sociedad in Spain. His role requires defining and implementing the digital strategy across all the areas and business within the club, with the main goal to be closer to people and fans, improving the processes and business operations and identifying new revenue streams.

Juan boasts 25 years of experience as Consultant and Project Manager serving in different sectors like sports, advertising, software development and consultancy, aerospace, machine building, automotive, and retail. He has also spearheaded projects mainly focused on ERP, CRM, business intelligence, defining and implementing marketing online and digital transformation strategies.

He has a postgraduate degree in Industrial Engineering from the University of Navarra in Spain.



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