Alex Barbany joined FC Barcelona in March 2021 as Chief Revenue Officer. He led the team that brought the Spotify partnership deal to life in 2022. Today he is the Executive Director of Espai Barça at FC Barcelona, a €1.5 billion transformational project for the club. He is responsible for delivering the business plan around the commercial operations of the renovated stadium, a new proposed arena and the wider campus including partnerships, premium sales, F&B, merchandise, museum, and tour, amongst others.

Before joining FC Barcelona, Alex served as Managing Director in Spain for the shopping mall specialist, UK-listed real estate investment trust intu Properties. Before then, Alex led the retail operations of the real estate advisory firm CBRE in Spain, also acting as member of the EMEA Retail board. Overall, he enjoys from 25 years of experience in leading shopping and entertainment destinations with a strong background throughout development, leasing/sales, operations and investment.