Gemma Vaughan - Acting General Manager
ASM Global, UK
Gemma Vaughan - Acting General Manager, ASM Global, UK

Gemma Vaughan runs the AO Arena in Manchester, one of the world’s largest, busiest and most dynamic live entertainment venues.
With 15 years of experience across major industry organisations, including Live Nation, Cuffe & Taylor, and Escape to Freight Island, Gemma has built an extraordinary career. She has worked alongside music legends such as Faithless, Cliff Richard, Mariah Carey, and Britney Spears, bringing a unique perspective gained from her success as a promoter, marketer, and venue manager.
Gemma joined Legends/ASM Global in 2023 as Director of Sales and Marketing during a transformative period for AO Arena. Tasked with navigating the challenges of a £70 million redevelopment and launching The Mezz, the UK’s first celebrity chef-led restaurant and bar within a live music venue, she has led the AO Arena to redefine live entertainment and culinary excellence.
Gemma’s dedication to the city extends beyond the arena. As a board member of Brighter Sound and the Manchester Music City network, she actively contributes to strengthening Manchester’s reputation as a global hub for music and the arts.
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