Niels Geven - International Director Sports & Arenas
Signify, The Netherlands
Niels Geven - International Director Sports & Arenas, Signify, The Netherlands

Niels Geven is leading the Sports Division of Eindhoven (The Netherlands)-based Signify, the world leader in lighting for professionals, consumers and for the Internet of Things (IoTs).
Signify is the only lighting manufacturer in the world that can provide full stadium lighting solutions. From pitch to entertainment lighting, from high-end hospitality areas to functional lighting on the concourses. They are even able to grow the grass and transform the venue into a dynamic landmark.
Geven’s focus is on understanding the challenges of a sports venue and finding an innovative way to help the venue owner/operator to accomplish their goals.
He gained his experience in the sports industry by organizing international events and this helped him to learn that the experience of the fans, the players, the coaches, and all the other stakeholders around a sports venue combine to help in learning in depth about the venue.
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