The Kraft Sports + Entertainment recently announced an extension of their longstanding partnership with JetBlue (American low-cost airline) as the official airline of the National Football League (NFL) team New England Patriots, the Major League Soccer (MLS) team New England Revolution and the Gillette Stadium in Foxborough, Massachusetts (US).
JetBlue Loft
‘PATRIOTS’ stated that the Kraft Sports + Entertainment introduced the JetBlue Loft, a new premium hospitality space at the Gillette Stadium designed to bring the fans closer to the action while creating an elevated setting for private events throughout the year.
Hospitality Philosophy
The JetBlue Loft extends the airline’s hospitality philosophy into the heart of the Gillette Stadium. The new space is intended to feel welcoming, comfortable and distinctly connected to New England while giving the guests room to dine, socialize and enjoy the experience together.
Foxborough (US)-based the Kraft Sports + Entertainment, a division of the Kraft Group, oversees marketing, sales, content development, and event operations for the New England Patriots, the New England Revolution and the Gillette Stadium. Led by Robert and Jonathan Kraft, the Kraft Sports + Entertainment has set the standard for delivering world-class concerts and sporting events to the people of New England for more than 20 years.
The Kraft Group is an American, family-owned private holding company headquartered in Foxborough, Massachusetts (US) founded by businessman Robert Kraft.
The New England Patriots (colloquially known as the Pats) are a professional American football team based in the Greater Boston area. The Patriots compete in the National Football League (NFL) as a member of the American Football Conference (AFC) East Division. The team plays its home games at the Gillette Stadium.
The New England Revolution are an American professional soccer club based in the Greater Boston area (US). The club competes in the Major League Soccer (MLS) as a member of the Eastern Conference. The Gillette Stadium serves as their home field.
The 64,628-seat Gillette Stadium is a multipurpose stadium located in Foxborough, Massachusetts, United States. The stadium is 22 miles (35 km) Southwest of downtown Boston and 18 miles (29 km) Northeast of Providence, Rhode Island. It serves as the home stadium and administrative offices for both the NFL team New England Patriots and the MLS team New England Revolution.
Thoughtful Hospitality
‘PATRIOTS’ further stated that spanning 15,000 square feet the JetBlue Loft will pair the energy of gameday with the comfort and thoughtful hospitality associated with JetBlue. The space will feature a bar stretching more than 62 feet, premium buffet service, nearly two dozen televisions, private restrooms, and a dramatic feature screen measuring five feet seven inches high by 59 feet wide.
Immersive Place
The JetBlue Loft will serve as the new home of the Patriots Tailgate Party presented by Bud Light thus giving the guests a spacious, immersive place to gather before kickoff. On non-gamedays the flexible venue will become a distinctive private event setting for the corporate gatherings, the receptions and the other special occasions at the Gillette Stadium.
‘Dynamic Destination’
Observed Jeff Deline, Chief Revenue Officer (CRO), Kraft Sports + Entertainment, “JetBlue has been an important partner of the Patriots, the Revolution and the Gillette Stadium for many years united by a deep commitment to this region and its fans. The JetBlue Loft will deliver an exceptional gameday experience and give our guests a dynamic destination for the events all year long.”
‘Memorable Gameday’
Stated Stephanie Evans Greene, Senior Vice-President (SVP), Marketing and Brand, JetBlue, “JetBlue has been part of the New England sports community for years and the JetBlue Loft gives us a fun new way to bring our brand to life for the New England sports fans. It’s all about bringing the people together and making gameday even more memorable – with the warmth, energy and hospitality that JetBlue is known for.”
Shared Commitment
JetBlue will continue as the official airline of the New England Patriots, the New England Revolution and the Gillette Stadium. The partnership builds on the organizations’ shared commitment to the New England fans and creates a prominent new destination where JetBlue can connect with them beyond the airport.
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