English football clubs Lincoln City and Bradford City have both struck new sponsorship deals under which their stadiums will be renamed.
Lincoln City said they have reached a 10-year agreement with ProAmpac with the club’s stadium to be renamed ProAmpac Stadium.
The EFL Championship club said the deal represents a significant commitment to Lincoln City FC and Lincolnshire, creating a platform to champion local initiatives, celebrate innovation, and create opportunities that benefit the region for years to come.
The 10,669-capacity Sincil Bank Stadium, known for sponsorship reasons as the ProAmpac Stadium and previously the LNER Stadium, is a football stadium in Lincoln, England (UK) which has been the home of Lincoln City since 1895.
Headquartered in the United States, ProAmpac, a global leader in flexible packaging and material science, operates more than 80 manufacturing facilities across four continents.
While the company has a global footprint, its commitment to Lincoln City reflects something much closer to home: supporting the communities where its employees live and work.
Bobby Copping, head of commercial at Lincoln City FC, said: “To secure a partnership of this scale and duration is a hugely exciting moment for the football club. ProAmpac is a world-leading business with an impressive international footprint and ambitious plans for growth in Lincolnshire and across the world.
“Throughout our discussions it was clear that they wanted to make a genuine contribution to the community as well as support the football club.
“This partnership is about much more than the stadium name. It is the start of a long-term relationship that will help us continue to grow on and off the pitch, while creating opportunities to engage with supporters, local organisations and the wider Lincolnshire community.
“ProAmpac’s commitment to the region, its investment in local people and its ambition for future growth make them a fantastic partner for Lincoln City. ProAmpac shares our ambition to make a lasting impact across Lincolnshire, and we’re proud to welcome them as a long-term partner as we build an exciting future together.”
Greg Tucker, founder and CEO at ProAmpac, added: “Lincolnshire is home to our employees and operations, making this collaboration a meaningful way to support the community we proudly call home. Together, we’re supporting local initiatives, creating opportunities, and celebrating the pride and resilience that define both ProAmpac and Lincolnshire.”
Together, Lincoln City FC and ProAmpac look forward to building a relationship that extends beyond matchdays, bringing people together, supporting local initiatives, and helping Lincolnshire continue to thrive.
Mbanq Valley Parade
Meanwhile, Bradford City AFC has announced Mbanq as its stadium naming rights partner for at least the next three seasons, with the club’s home being renamed Mbanq Valley Parade.
Mbanq Valley Parade will make its debut during pre-season, before welcoming league action shortly after as the club gears up for the 2026/27 campaign.
The 25,136-capacity Valley Parade, known as Mbanq Valley Parade for sponsorship reasons, is an all-seater football stadium in Bradford, West Yorkshire, England (UK), and serves as the home of Bradford City AFC.
Mbanq is a financial technology company that provides digital banking infrastructure, core banking software, and Banking-as-a-Service (BaaS).
Founded in 2016, it allows traditional banks, credit unions, non-financial brands, and fintech startups to launch and run financial services and apps.
The partnership signifies a major part of the Seattle-based company’s involvement with the EFL League One club, seeing them make the city of Bradford the home of their UK operations.
City’s general manager, Davide Longo, said: “We are thrilled to confirm Mbanq as our new stadium naming rights partner, as a major segment of their long-term commitment to our football club and city.
“It is important to work with businesses who not only align with our core values, but also understand our great city, and Mbanq do just that – ensuring the history of the club is honoured with the name Mbanq Valley Parade.
“They are committed to the district, and we are incredibly excited to carry on working with Vlad Lounegov and his team.
“The future looks bright between the club and Mbanq, as we mark another significant day for Bradford City.”
Vlad Lounegov, chief executive officer at Mbanq, added: “Mbanq approached Bradford City because we were looking for a long-term partner in the UK. Over a few years, we studied football clubs across Europe because we believe clubs represent something unique – trusted communities built over generations. We were looking for a place where our banking infrastructure could create genuine long-term value for supporters and for the community.
“We chose Bradford because this is a true football city. The club sits at the heart of the community, its supporters show extraordinary loyalty, and the leadership shares our belief that innovation should strengthen tradition rather than replace it.
“Having our name on Valley Parade is both a privilege and a responsibility. Valley Parade is one of English football’s most historic grounds, and we want this partnership to honour that heritage rather than replace it.
“Mbanq Valley Parade represents much more than stadium naming rights. It is a public commitment to Bradford, its football club and its community.”
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