The global payments company Mastercard made an official announcement recently as regards its new partnership and a sponsor of the Argentine professional sports club – the Club Atlético Boca Juniors (Argentina).
‘onefootball.com’ stated that through the above deal with one of the biggest sports institutions in Argentina and the world the company aims to strengthen its international strategy of connecting people with their passions through “priceless” opportunities.
The agreement buttresses Mastercard’s goal to engage with the passion that defines the people of Argentina – a country where football goes beyond the pitch to become a cultural and identity-defining phenomenon. The objective is to put the fans at the center of the action.
Purchase (US)-based Mastercard powers the economies and empowers the people in 200+ countries and territories worldwide. Together with their customers they are building a sustainable economy where everyone can prosper. They support a wide range of digital payments choices thus making transactions secure, simple, smart, and accessible.
The Club Atlético Boca Juniors is an Argentine professional sports club based in La Boca, a neighborhood of Buenos Aires (Argentina). The club is best known for its men’s professional football team which, since its promotion in 1913, has always played in the Argentine Primera División, the highest level of the Argentine football league system.
The 58,305-capacity La Bombonera, officially known as the Estadio Alberto José Armando, is an association football stadium located in Buenos Aires, Argentina. Located in the La Boca neighborhood it is the home of the Boca Juniors.
Unmatched Experiences
Averred Germán Rosón, President, Mastercard Southern Latin America Division, “This alliance with Boca Juniors reflects our brand vision and reinforces our commitment to bringing unmatched experiences closer to the people. We want to be present in the unique moments experienced at every match and continue innovating the football fan experience.”
While highlighting the importance of the above collaboration Ricardo Rosica, Club Atlético Boca Juniors General Secretary, averred, “The passion of our people is the heart of the club. This partnership with a global brand like Mastercard allows us to keep strengthening the bond with our members and supporters.”
Boca-Mastercard Alliance
‘onefootball.com’ further stated that the sponsorship includes the development of a comprehensive project with various tailor-made initiatives to provide the fans an enthralling experience.
Boca Members Benefit
Along the same lines, Carlos Quintero, Mastercard’s Executive Vice-President (VP) of Marketing and Communications for Latin America and the Caribbean, observed, “Boca represents a way of feeling and living football that is deeply Argentine. That local relevance is what we are looking to add to our sponsorship portfolio. The club is the ideal partner to activate our priceless platform in Argentina creating authentic connections and turning every touchpoint into a meaningful memory for the fans.”
La Bombonera Experience
In addition to the promotional campaigns the experience at the La Bombonera will also directly benefit. The fans will enjoy an improved stay at the stadium thanks to the implementation of contactless payment systems which will ensure faster, simpler and safer transactions. At the same time the brand’s customers will have access to exclusive benefits specially designed for the Boca community.
In this manner, the multinational, which currently operates in more than 200 countries promoting accessible and secure digital payments ecosystems, takes another step toward its goal of going beyond purely financial services, betting on technology and strategic partnerships to accompany its users in their most emotional moments. Boca adds a key player in the modernization of its stadium and the development of its brand.
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