The Coliseum Masterclass format was introduced in 2025, following twelve years of hosting a traditional summit in the MENA region. Evolving from its original concept, the Masterclass has been refined into an exclusive, in-depth experience designed to facilitate meaningful dialogue within a private and focused setting. Each session is meticulously curated to address the unique demands of the rapidly expanding sports facilities sector in Saudi Arabia—placing a strong emphasis on dynamic audience engagement and high-level participation.