Coliseum Summit MENA
Yas Island, Abu Dhabi, UAE
October 30-31, 2019

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Conference program

  • 8 am

    Registrations open: Pick up your delegate badge from the registration desk

  • 8 – 9 am

    Morning coffee & networking snacks

  • 9 am

    Welcome to Coliseum Summit MENA

    Introduction of Coliseum’s chair & master of ceremony

    Michael Rennschmied, MA bio Founder, Coliseum, GSVA, Dubai, UAE

  • 9:05 am

    Opening key-note (TBC)

  • 9:30 am

    Conference stream: Venue DESIGN

    This segment of the conference streams is about the most exciting and innovative newly planned stadiums and arena projects of the future – in one phrase, the next generation of venues. Listen about the newest trends in stadium design. How a stadium is no longer an isolated project but deeply integrated with multi-use urban development models to include hotels, conference centres, retail outlets and entertainment zones. Also, learn about the huge demand on training centers. Overlay, afterall, is a huge part of the buzzword legacy in major event planning.

  • Yas Bay Arena set to boost UAE glitz quotient

    Yas Bay Arena - topic visual 2019 Image: Yas Bay Arena

    Yas Bay Arena is set to be UAE’s landmark of entertainment. More than a year-round, world-class venue for the thousands of concerts, sporting events and family activities that Abu Dhabi hosts annually, Yas Bay Arena will actively support the continued growth of the industry through grassroots initiatives, community programs and partnerships aimed at engaging children and teens with possible career paths and encouraging/supporting global promoters to continue bringing world-class content to Abu Dhabi.

    Brint Jackson bio General Manager, Yas Bay Arena, Abu Dhabi, UAE

  • 9:50 am

    Bristol Rovers: Present and future of a patinate club

    Bristol Rovers – the League One Club – which was scouting for sites to build a new stadium – has zeroed in on the wholesale fruit market area in St Philip’s Marsh in Bristol and is seeking planning permission. In this session, Wael Al-Qadi will give an overview on how he wants Bristol to be on the top of the table this season as most of the players have a lot of fire in their bellies.

    He will also deliberate on the new fiber pitch of Memorial Stadium and the revamp work of the facility - home stadium of the Bristol Rovers FC. The Bristol Rovers President is confident that fans will get to watch their heroes in action in a new stadium in the future.

    Wael Al-Qadi bio President, Bristol Rovers FC, UK

  • 10:10 am

    Ashton Gate Stadium & Arena: ‘Connectivity’ heart of the matter

    KKA Architecture - topic visual Image: KKA Architecture

    Taking Ashton Gate Stadium & Arena (Bristol’s ‘New Sporting Quarter’) as a case study, Tony will share with you the challenges the client and the technical team have had to overcome in finding design solutions for the integration of two complex mixed-use facilities into a compact and poorly served urban environment. To not only provide a significantly enhanced customer and destination experience, but to also serve as a platform for a new type of sports venue - one that is an extension of the city, its culture and its community. One with ‘connectivity’ at its heart and a defining influence which results in an authenticity of place and movement, one that will provide shared experiences to both visitors and citizens alike, and much-needed sustainable economic vitality through flexibility and a generous helping of new public/city realm.

    Tony Swindells bio Director, KKA Architecture, UK

  • 10:45 - 11:15 am

    Coffee break & networking

  • 11:15 am

    Conference stream: Venue CONSTRUCTION

    This segment of the conference focuses on risks and challenges during the construction process. It deliberates on the procurement process and puts the contractors in the center stage. It also focuses on stadiums and arenas under renovation. If your stadium is not new anymore, what are the ways to extend its life for years to come? Different concepts and add-on’s in order to optimize the spaces within your venue are also discussed. We also deliberate on the myriad of other construction tools required for the stadium sector.

  • UAE Pro League bid to make match day enriching

    Pro League Committee - topic visual Image: Pro League Committee

    Following on from his presentation to the Coliseum Summit MENA 2018, Waleed will present the outcome of a survey conducted to establish what will attract more fans to Arabian Gulf League matches and how this data has been used to create a plan for increasing match day attendance in the 2019-20 season.

    The comprehensive survey identified the key areas to be addressed by the UAE Pro League and, in his presentation, Waleed will outline how the match day attendance project will provide a memorable match day experience, overcome stadium accessibility issues on match days, engage and attract all communities in the UAE and increase TV viewership.

    Waleed Ibrahim Al Hosani bio CEO, Pro League Committee, UAE

  • 11:35 am

    FATZER AG: Showing the (ropes)

    Fatzer AG - topic visual 2019 Image: Fatzer AG

    Project managers or builders overlook the fact that a good quality rope is a prerequisite for any robust structure to come up. In his deliberations, Malte Kabelitz will highlight how a rope should be properly matched for the task.

    In this session, he will also deliberate on lightweight cable stayed roofed structures in stadiums and how the company’s high-tensile steel wire ropes allow imposing, light-weight roof structures for stadia and event halls with minimal use of material. Flexible ropes offer various advantages over rigid structures. He will also bring to fore FATZER’s success story in the Estadio do Maracanã, Brasil wherein the elaborate structure is entirely suspended from rope assemblies made by the firm.

    Malte Kabelitz bio Technical Sales Director, FATZER AG Wire Ropes, Switzerland

  • 11:55 am


    Stephan Degenhart Managing Director, Drees & Sommer Middle East, UAE

  • 12:15 - 1:10 pm

    Lunch break & networking

    (Open to everyone with a Coliseum badge; in our dedicated main networking area)

    Network and collaborate with the stadium business experts and enjoy great food!

  • 1:10 pm

    Conference stream: Venue BUSINESS

    Is your stadium able to turn each customer into a fan and make them come back again and again? Do you know your fan to begin with? Learn the right tools to elevate your service delivery. Are there ways to create the right content and while creating more event days in the process? Are you focused on ticket sales of the future: selling through Customer Relations Management (CRM) and social media? How about brand activation? And, how to find the fine balance between a perfect venue, capital expenditure and a lasting legacy? This and much more…

  • La Liga rooting for super stadiums

    LaLiga is not just a football competition, but a global entertainment brand with a reach of 2.7 M people globally. The La Liga High Performance Centre in Dubai rolls out fitness regimen for young soccer talents. They are honed and conditioned in such a manner so that they burn bright as football giants.

    In this session, Maite Ventura will talk on how La Liga is constantly seeking futuristic structures equipped with advanced technology which fuels a passion for the game among fans and they break into collective delirium. Avant-garde stadiums best represent the spectacle on screens across the globe.

    Maite Ventura bio Managing Director MENA, LaLiga, Dubai, UAE

  • 1:30 pm

    Fans first mantra for Žalgiris Kaunas Club

    Experience economy is the new buzzword. Today’s digital life is forcing brands to provide an elevated experience to consumers to capture customers. Une Marija Jurkstaite, Chief Business Officer of Žalgiris Kaunas Club, will deliver on how to retain customer loyalty and how it is not enough just to rely on sales data any longer and one-on-one interaction with the customer is a must.

    Une will also talk on how in order to stay ahead in the competition and keep the cash registers jingling, venues need to redesign their spaces, develop new programs and offer leading-edge technology so that fans get motivated to come back to the venue. She will touch on the topic how as Ticket Sales Director of the club, she ensured that there was a huge jump in ticket sales by providing fans an exalted experience. In today’s digital age, when people have an abundance of entertainment literally at their fingertips, stadium operators will have to deliver better fan experiences. This is also the age when companies vie with each other to get consumer attention, and to pull crowd by the horde into the stadium, every experience they provide needs to be memorable, personal and effective. It is all about either you perform or perish.

    Une Marija Jurkstaite bio Chief Business Officer, Žalgiris Kaunas, Lithuania

  • 1:50 pm

    Conference stream: Venue TECHNOLOGY

    It seems IT and venue technology is taking over the whole venue business. Technology will no doubt change the fan experience in stadiums and arenas forever. The general question is: How much technology can be implemented? How can a tech platform help organizations understand their fans’ behavior and spending? What kind of content the fans produce from within the venue? How venue technology platforms generate revenue for a compelling return on interest (ROI) model and justify the investment? Learn more…

  • ‘Enhancing the Fan Experience inside and outside of the stadium’

    Musco Lighting - topic visual Image: Musco Lighting

    What can be done using the latest LED sports lighting technology to create light shows to enhance pre-game atmosphere and the fan experience within the stadium. Introducing the ‘mini soccer pitch’ for outside the stadium, helping with fan activation on game day and also how these ‘mini pitches’ can be used to develop ties with communities.

    Simon Limpus bio Sales Executive, Musco Lighting, UAE

  • 2:10 pm

    The art of smart venue management

    Honeywell Middle East - topic visual Image: Nokia

    How can a venue ensure highest levels of safety and security while at the same time managing the venue itself in a green and cost-effective manner? How does a stadium integrate within the broader context of the city with its own technology requirements? Learn more…

    Dina Tamimi bio Director of Smart Cities and Mega Events, Honeywell Middle East, UAE

  • 2:30 pm

    ‘From construction to Super Cup Final: Opening story of Vodafone Park’

    Besiktas JK - topic visual 2019 Image: Besiktas Istanbul

    An opening story of Turkey’s first smart and multifunctional stadium from marketing communication perspective.

    Umut Kutlu bio Chief Marketing Officer, Besiktas JK, Turkey

  • 2:50 pm

    Conference stream: Venue EDUCATION & GREEN Venue


    Associations for venue managers and educational programs for venue staff are growing like sand grains on the beach. Academies are being founded every month – of course, education is big business. But which program is the right one, which one is reliable and useful on the daily basis of stadium and arena employees? This segment is perfect for those in the stadium business who want to reap the benefits of the latest knowledge, through a constant learning program. Education and training, after all, is the key to maintain an edge.

  • 3:10 pm

    GREEN Venue

    Green initiatives are no longer the provinces of hippies and tree-huggers. Going green is a staple of the sports and entertainment venues industry and it can be profitable too. This is the segment that evaluates costs; attempts to understand from a community relations perspective; and articulate a green initiatives policy. How innovative green technology is changing the way we look at our stadiums and sports arenas; and transforming them into a model of sustainable projects. Going green is not just an option in the stadium business, it is the way forward.

  • Delivering a venue for the city

    Ashton Gate & Bristol Sport - topic visual Image: Ashton Gate

    Expanding the capacity of a venue comes with its set of challenges and Mark Kelly is well-versed on it. A £45m redevelopment of the Ashton Gate Stadium was completed under the stewardship of the top executive of Ashton Gate and Bristol Sport in UK in 2016. In 2018, Ashton Gate announced plans for a £100m expansion of the facility which encompasses a lot of added attractions.

    Coming up with novel ideas, cushioning the financial planning and ensuring that everything is perfect about the venue is no mean task. Mark Kelly has done it to perfection. In this session, he will deliberate on issues like main drivers for development, and the lessons learned while taking up the exacting work of stadium revamping and expansion.

    Mark Kelly bio Managing Director, Ashton Gate & Bristol Sport, UK

  • 3:30 pm

    Conference stream: Venue OPERATIONS

    Venues require large capital investments and are expected to produce a substantial return on investment (ROI). In addition to the initial investment, operating stadiums and arenas require year-round capital expenditure. The venues have to be maintained in the best possible way, at the lowest cost, while still maintaining aesthetic appeal and profitability. How does a successful asset management plan work in such a scenario? Does a venue need ISO or LEED certifications? How to solve the parking headaches? Customized facilities management may offer the right answers.

  • The venue experience with SKIDATA

    SKIDATA - topic visual Image: SKIDATA

    SKIDATA – armed with its cutting-edge technology - guarantees quick and secure access for people in shopping centers, major airports, sports stadiums and amusement parks. This segment will explore what the Austria-headquartered company does globally in terms of fan engagement, as well as access management for visitors and vehicles - and how these combined lead to the best experiences!

    Philipp Heindl bio Head of People Access Intl., SKIDATA, UAE

  • 3:50 pm


    Brendan McGlinchey Executive Director of Operations, Yas Marina Circuit, UAE

  • 4:10 pm

    End of conference day 1

  • 4:25 pm

    Meet at the networking area at conference level

  • 4:30 pm

    Venue tour: Behind the scenes of Yas Marina Circuit

    Registrations on first-come, first-served basis. The stadium tour is free for Coliseum badge holders but requires sign-up due to limited available space.

    Free tickets are available for ‘Behind the scenes of Yas Marina Circuit Tour’. Please register now!

    Yas Marina CircuitImage:
  • 5:30 pm

    End of venue tour

  • 6 - 7:30 pm

    International networking reception at Skylite Rooftop Lounge at the Yas Hotel Abu Dhabi

    Be our guest at the networking evening on the opening day of the summit. Your delegate pass will give you open access to the gathering from 6 pm to 7:30 pm, where you may enjoy drinks and network with other fellow delegates.

    Skylite Rooftop LoungeImage:
  • 8 am

    Registrations open: Pick up your delegate badge from the registration desk

  • 8 - 9 am

    Morning coffee & networking snacks

  • 9 am

    Conference stream: Venue SECURITY

    At a time of heightened risks, security of venues and the safety of fans have become paramount. Sports venues are targets of opportunity. Here, we discuss the steps to protect venues from the new bad guys. How to react in case of a bomb threat for instance? We also attempt to differentiate between safety (crowd management) and security (crowd control). How can modern IT, support safety and security? Is your training sufficient? Does it train staff on today’s threats and not those of yesterday’s?

  • 10 am

    Conference stream: Venue VIP

    Does your stadium offer dog-friendly box seats? Does it have luxurious cabanas, swimming pools and night clubs catering to the needs of the discerning VIP clientele? VIPs are among the main patrons of a stadium, and therefore, the management needs to pay close attention to their basic comforts. Are stadiums geared to offer customized experience vis-à-vis seating and hospitality packages to different target groups? How do you create right products and offer right services for the right market and achieve the right results for the venue? Tune in…

  • 10:40 - 11:10 am

    Coffee break & networking

  • 11:10 am

    Conference stream: Venue EXPERIENCE

    How do we define fan experience? Is it just about ordering a beer with a click on a smartphone or the thrill of betting on your favorite teams? What are the strategies of stadiums/arenas that cater to the needs of fans and add values to their experiences? Do we have tools or techniques to measure fan experience? What about the right prices? Do venue apps really deliver valuable content? Are loyalty programs of venues any better or worse than the ones run by airlines and rent-a-car firms? Find the answers to all these questions, and much more…

  • 11:55 am

    Conference stream: BROADCAST Strategy & BRAND Development

    BROADCAST Strategy

    For decades, television broadcasting was the main source of revenue for sports clubs and their associated stadiums. The emergence of Internet and social media is increasingly challenging the broadcasting strategy by transforming sports marketing. Internet and mobile technology has created new possibilities for distribution and consumption of media content from sports events. These changes create many strategic challenges and opportunities.

    As sports clubs and leagues vie for right to market their own content, stadiums and arenas need to respond by creating adequate space and facilities for broadcasters to meet this demand. Sport is an expensive media product. A recent estimate of the market found media organisations were paying $28 billion per year for sports rights. That makes it rather serious business for the clubs to meticulously chart out their broadcast strategy.

  • Pro League Committee, UAE bend over backwards to satisfy fans

    PLC - topic visual 2019 Image: PLC

    The Pro League Committee, UAE go the extra mile to keep fans in good humor as well as they are congruent with the values they stand for. Ammar Hina will speak at length on how in order to capture the emotion on the field for football fans, the PLC has started applying cutting-edge technology in sports broadcast for matches and spices up the same.

    He will also touch on topics like the challenges faced to raise the standards of venues – catering options and keeping the attendees happy, traffic, transportation and parking options count. Ensuring that the venue has in-built audio-visual options, ease of access, perfect acoustics, streamlined seating arrangements, and so on. Leading-edge technology is also changing the way spectators access audio-visual content and the environment is becoming fiercely competitive. PLC is trying to keep up with the changing times.

    Ammar Hina bio Broadcast & TV Production Director, Pro League Committee, UAE

  • 12:05 pm

    BRAND Development

    Over the years, branding has become one of the core strategies of any business. It plays a pivotal role in marketing and business development. In the field of stadium business, it isn’t the stadium alone that needs brand development. In fact, much of the branding strategy involves the sports clubs that the stadiums represent. As clubs go about increasingly looking for international investors, the focus on brand visibility seems to have gained prominence.

    Most clubs these days employ a strong squad of international business development professionals in a bid to come up with innovative and unique branding solutions. After all, branding could be the key difference between striking a deal or losing one. Ultimately, the stadium business sector becomes the true beneficiary of such branding exercise. The new funding and revenues generated by brand development is eventually ploughed back into building training grounds and new stadiums.

  • AFC Asian Cup UAE 2019: Bringing Asia together

    AFC Asian Cup 2019 Image: AFC

    From the creation of an event identity to stadium branding. How to bring an event theme to life by reaching out to the community and providing a unique match day experience.

    Hendrik Mueller-Schulenburg bio GM, plan b, Abu Dhabi, UAE

  • 12:15 pm

    Conference stream: Venue DESTINATION

    Sports sell places. How do you ensure that the spectators come to the venue earlier, stay longer, have more fun and in the process help generate more revenue? Many stadiums nowadays are conceptualized as destinations – for visitors and the neighborhood, the so called community stadiums. These stadiums will have to respond to local needs else they will never make profit. Stadiums are more than just a place to watch the game. Involving theme parks is bound to add value to the best practices and experiences for destination creation.


    Alexis Dijksterhuis bio Vice President, Strategic Planning and New Business, FLASH Entertainment, UAE

  • 1:10 - 3 pm

    Lunch break & networking

    (Open to everyone with a Coliseum badge; in our dedicated main networking area)

    Network and collaborate with the stadium business experts and enjoy great food!

  • 3 pm

    Closing venue tour: Behind the scenes of Yas Bay Arena

    Registrations on first-come, first-served basis. The stadium tour is free for Coliseum badge holders but requires sign-up due to limited available space.

    Free tickets are available for ‘Behind the scenes of Yas Bay Arena Tour’. Please register now!

    Yas Bay ArenaImage: Miral
  • 4 pm

    End of Coliseum Summit, see you in 2020.

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