Coliseum Summit MENA
Coca-Cola Arena Dubai, UAE
January 26, 2022


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Bryan Reksten - VP, Global Marketing, VITEC, US

Bryan Reksten

Bryan Reksten is the VP of Global Marketing for VITEC, a leading provider of IPTV, digital signage and video streaming technologies that help organizations harness the power of video to communicate, educate and entertain. He is responsible for the branding and go-to-market strategy of VITEC’s solutions across multiple market segments including Sports Venues, Enterprise, Broadcast, and Hospitality.

Prior to joining VITEC in 2019, Reksten led Technicolor’s Connected Home Marketing team that supplied cable, satellite and IPTV devices for customers worldwide including Charter, Rogers, Liberty Global, and DirecTV. Reksten joined Technicolor in 2015, when they acquired the Connected Home business from Cisco’s Service Provider Technology Group. At Cisco, Reksten was the Chief of Staff for the business unit with responsibility for business operations, process integration and liaison to the Cisco Executive Management. Reksten has also worked in Marketing roles focused on video and data services for Comcast, AT&T and Cox Communications.

Reksten works out of VITEC’s US headquarters located in Atlanta, Georgia. He holds an MBA in Marketing and Entrepreneurship from Regent University in Virginia Beach, VA and a BS in Marketing from ORU in Tulsa, OK.



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