Peter McKenna was appointed as the Stadium Director of Croke Park Stadium in 2001. With a capacity of 82,300, Croke Park is Europe’s fourth largest stadium. Prior to joining Croke Park, Peter held the position of Chief Executive of Smurfit Publications, Smurfit Publishing and Design and iVenus.com.

Peter was appointed to his current position of Stadium Director & Commercial Director for the GAA in 2011. He is responsible for the operation and management of Croke Park Stadium and is tasked with steering the GAA’s sponsorship, media rights, licensing and general games promotion. In 2013, Peter won the Marketer of the Year Award and is the Stadium Business 2016 recipient of the Outstanding Achievement Award.

Peter has a strong passion for sustainability and under his leadership, Croke Park stadium has become certified to international standards ISO14001 in Environmental Management, ISO20121 in Sustainable Event Management, ISO45001 in Health & Safety, and ISO50001 in Energy Management. Significantly the stadium achieved the target of full waste diversion from landfill in 2014 and has maintained this record ever since.

In addition to his work with the GAA, Peter is a Fellow of the Marketing Institute of Ireland, on the advisory board of the National Anti-Bullying Research and Resource Centre, and a board member of the National Concert Hall. Peter previously held the position as a member of the Board of Advisors for One Young World.