More than six million tickets have already been sold for the Los Angeles 2028 Olympic Games, organizers have revealed.
The LA Times said fans who haven’t had any luck in securing tickets so far will be given another chance to buy in 2027, when first-come, first-served sales open for the 4.5 million tickets still available.
Tickets for the Paralympics will also go on sale in 2027, beginning with a lottery for assigned time slots, similar to the first Olympic ticket drops.
Ticketing and hospitality are expected to cover almost $2.5 billion of LA28’s total $7.1-billion budget for the Games.
It is the second-largest source of expected revenue to help cover what LA28 has promised will be a privately funded Games.
Allison Katz-Mayfield, LA28’s senior vice president of Games delivery revenue, said: “Overall the level of enthusiasm, the interest in the Games, the excitement to commit this far out from the Games has all been really affirming for how LA28 is coming together and the excitement everyone’s feeling about it.”
Past the halfway mark of the Olympic quadrennial, LA28 has passed its own halfway point for ticket sales.
LA28 sold more than 6 million tickets during its first two drops, accounting for more than half of the expected Olympic ticket availability.
The remainder of an estimated 10.5 million Olympic tickets will move to first-come, first-served sales beginning in 2027.
Additional inventory across every sport will be added during the next stage and ticket limits will be lifted, but LA28 did not announce the opening date.
Organizers said more than 700,000 of one million $28 tickets were sold during the first two drops.
The 2028 Summer Olympics, officially the Games of the XXXIV Olympiad and commonly known as Los Angeles 2028 or LA 28, is an upcoming international multisport event scheduled to take place from July 14th-30th, 2028 in the United States.
Los Angeles will be the Host City with various events also scheduled to be held at other Cities spread across the Greater Los Angeles area plus two subsites in Oklahoma City.
LA28 will bring the Olympic and Paralympic Games to Los Angeles in 2028, uniting more than 15,000 of the world’s greatest athletes in a celebration of sport, culture and human potential.
The LA Times further stated that while fans have clamored for tickets, many were disappointed and frustrated with high prices and limited availability that seemed to sell out almost instantaneously.
LA28 wanted to be “conservative” with the initial inventory available during the first two drops, Katz-Mayfield said, because organizers didn’t want to sell tickets only to discover later that fans might be stuck with limited visibility of an event.
LA28 said more tickets will be available on a first-come, first-served basis for every sport next year as organizers refine venue layouts.
Tickets that appear unavailable one day could go on the market weeks later as organizers gain a clearer picture of setups. With first-come, first-serve purchasing, the ticketing platform will remain open continuously through the Games.
New sports remained a hit for fans, who scooped up all available tickets to softball, lacrosse, flag football and squash during the second drop, LA28 reported.
All tickets available for Oklahoma City’s softball and canoe slalom events were sold through for both drops. More tickets for those events will be added in 2027.
Despite starting earlier than previous Games, LA28 said it is already on pace to surpass Paris’ sales record after the 2024 Games sold 5.39 million tickets through their second drop in May 2023. Paris sold 9.5 million Olympic tickets total.
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