French Ligue 1 football club Paris Saint-Germain and Google are teaming up with a Premium Partnership over the next three years.
PSG said that as part of the agreement through 2029, Google Gemini becomes the Club’s Official AI Assistant, while Google Pixel becomes the Official Smartphone of Paris Saint-Germain.
The partnership will bring together Google’s technological expertise and Paris Saint-Germain’s global reach to reimagine the fan experience.
Powered by Google Gemini, the Club’s new Official AI Assistant, Paris Saint-Germain’s internal teams will be able to develop more creative and engaging content.
As the Club’s Official Smartphone, Google Pixel will help capture and share the emotion of the game – from the pitch to behind the scenes – bringing supporters even closer to the action.
A dedicated Google space will also be introduced at the Parc des Princes, welcoming partners, creators and guests to experience Google’s latest innovations, with a particular focus on artificial intelligence.
Paris Saint Germain Football Club, commonly referred to as Paris Saint-Germain or simply PSG, is a French professional football club based in Paris (France). They compete in Ligue 1, the top division of French football.
With 52 major trophies won, PSG are the most decorated club in France and are generally considered the country’s biggest club and a leading force on the European stage.
The team plays at the 48,229-capacity Parc des Princes, an all-seater football stadium in Paris, France.
Google integration
Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said, “Beyond fan-facing experiences, Google will also support a number of Club departments in integrating Google technologies across the Paris Saint-Germain ecosystem.
“This partnership with Google perfectly reflects our ambition to collaborate with the world’s most innovative companies.
“By combining Google’s technological expertise with the global strength of the Paris Saint-Germain brand, we will explore new ways to create, innovate and express our Parisian identity through content that resonates with fans around the world.”
Jean-Philippe Becane, Marketing Director of Google France said, “We are proud to become a Premium Partner of Paris Saint-Germain, an iconic club that has established itself as one of the leading names in European football.
“This strategic partnership reflects our ambition to leverage the full breadth of Google’s technologies—particularly Google Gemini and Google Pixel—to help football fans everywhere connect more closely with the moments that matter most to their team.”
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