Coliseum Online Week US
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October 19-23, 2020


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Bernie Mullin - Chairman & Founder, The Aspire Group Inc., US

Bernie Mullin

Dr. Bernie Mullin has over 30 years of experience at the highest level of the sport and entertainment industry as a chief executive or senior director in iconic brands and organizations in professional sports, collegiate athletics, and entertainment venue operation. He was CEO of the NBA’S Atlanta Hawks, NHL’s Atlanta Thrashers and world-class Philips Arena (now State Farm Arena). Previously he was SVP Marketing and Team Business at the NBA and SVP Business for the Colorado Rockies and Pittsburgh Pirates of MLB.

Bernie is Founder & Chairman of The Aspire Group. The Aspire Group works with best of brand sport and entertainment industry partners such as the NFL and the LA Chargers and Rams; the NBA and the Charlotte Hornets and Detroit Pistons, the NHL and MLB’s Cleveland Indians and LA Dodgers. Aspire currently serves over 50 collegiate athletic partners including Clemson, Maryland, Georgia Tech, Kansas, Rutgers, Arkansas and Utah. Global sport sponsor brands served include Allianz and Coca Cola through Aspires leadership role with Pope Francis’ Sport 4 Humanity global initiative designed to get more youth and their families involved in sport programs that teach values.

Aspire specializes in maximizing people, team and organizational effectiveness; growing revenues and attendance and elevating property asset value. Aspire accomplishes this by building fans for life through superb data base marketing, backed by sophisticated segmentation that drives cutting-edge digital and social “intelligent marketing” campaigns that are accompanied by a superb outbound proactive sales or inbound service touch in one of 50 Aspire Fan Relationship Management Centers located on-site throughout North America. Under Bernie’s guidance, the firm has rapidly grown into a company that has generated over $1B in new and incremental revenue serving 250+ brands and properties across 11 countries, three continents in 20 different sports and entertainment genres.

Bernie is an internationally acclaimed management and marketing consultant and speaker, who along with Dr. Bill Sutton and Dr. Steve Hardy wrote the best-selling book, entitled “Sport Marketing” which is approaching 100K copies sold and is written in 11 different languages.

In his career, he has specialized predominantly in start-ups and turn-around situations, building winning organizations on the field, court, and ice as well as developing sustained peak performing organizations taking people and teams to unprecedented levels of success.



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