Coliseum Online Week US
Worldwide
August 30 - September 3, 2021


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Jen Choi - Director DEI Impact & Innovation, State Farm Arena, US

Jen Choi

Jen Choi is an experienced leader in strategy, innovation, and product management with a diverse array of experiences in multiple industries, and is currently the Director of Impact & Innovation for the Atlanta Hawks. Jen joined the Atlanta Hawks & State Farm Arena in August 2019 to start and oversee the first-ever Innovation Lab. The Innovation Lab serves as a dual incubator & accelerator to explore and test new ideas & concepts that we believe are the future of the business. This ranges from new technology deployments, fan experience, new revenue streams & business models, and extends across all of our 4 brands – Atlanta Hawks, State Farm Arena, College Park Skyhawks (G-League), and Hawks Talon GC (NBA 2K).

Recently, she added Impact to her scope, which is focused on driving the economic advancement & mobility of our external constituents, supporting economic opportunities to all sectors of the Atlanta community. Prior to joining the Atlanta Hawks, Jen spent her career building interactive experiences across mobile, web, SaaS, and emerging technology, in both B2B and B2C companies. Her previous role was at Dropbox, leading Dropbox’s revenue growth and customer acquisition via a portfolio of product initiatives driving user engagement and long-term growth for 300+ million users. She also led product strategy & development for McKinsey & Co., launched the first mobile app for Corporate Card members at American Express, and led product and revenue verticals for multiple Series C+ startups.

Jen holds her Bachelor’s Degree from Cornell University.



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