Coliseum Summit US
Dignity Health Sports Park, Los Angeles
September 28-29, 2022


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Brian Mirakian - Senior Principal, Global Esports Director, Populous, US

Brian Mirakian

Brian leads the practice’s esports and digital entertainment projects initiatives globally. Through a core focus on future-forward innovation, next-gen consumerism, and connective strategy in the esports and gaming, entertainment, and hospitality industries, he masterfully creates opportunities for his clients by elevating their brands and businesses and amplifies engagement by linking people to immersive user experiences on all levels, design mediums and interactive technologies.

Brian led the efforts for Comcast’s G4 Studios project in Burbank, California, named Best New Headquarters in Los Angeles by the L.A. Business Journal, the groundbreaking Comcast Fusion Arena, the North American national roll-out program for the Nerd Street Gamers’ Local Host gaming facility program, the NBA2K League’s Competition Broadcast Arena and was the project director for the largest esports venue in North America, the Esports Stadium Arlington.

His award-winning work has garnered international acclaim in publications such as The New York Times, Wall Street Journal, Forbes, and Fast Company, and has been featured on Cheddar and the Discovery Channel. He has helped create transformative design solutions for his clients, having collaborated with countless professional teams, some of the world’s leading advertising agencies, the Olympic Games, the NFL, NBA, and Major League Baseball, and top brands including Adidas, Pepsi, Comcast, Activision Blizzard and Tencent.

Brian in a prominent public speaker and has been featured four times at SXSW on topics of futurism and design. In 2016, Brian was named to Building Design & Construction’s class of 40 under 40.



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