Coliseum Summit US
GEHA Field at Arrowhead Stadium, Kansas City
June 5-6, 2024


Alfonso Urrizburu Santos - Head of Identity, Veridas, US

Alfonso Urrizburu Santos

Alfonso U Santos, with over seven years of expertise in the technology sector, specializes in leveraging technology to enhance fan engagement within the stadiums. With a keen focus on understanding the fan needs on matchday and beyond, he delves into pre- and post-event fan experiences through meticulous data analytics.

Currently serving as the Head of Identity at Veridas (the Spain-based software company), Santos specializes in leveraging identity tech to enhance fan engagement, enrich fan experience and develop revenue, operations and marketing strategies through data analytics and ‘Know Your Fan’ initiatives. His contributions mark him as a pivotal figure in reshaping the landscape of sports and technology.

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