Coliseum Summit US
GEHA Field at Arrowhead Stadium, Kansas City
June 5-6, 2024


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Gary Jacobus - President BD Americas, ASM Global, US

Gary Jacobus

Gary Jacobus joined ASM Global in November 2022 as President of Business Development for the Americas. Gary leads a team of executives responsible for new business and renewal agreements across arenas, stadiums, amphitheaters, cultural attractions, convention centers, collegiate, and youth sports venues. Since joining ASM, Jacobus has led his team in securing comprehensive, long-term renewal agreements with numerous partners including the Colorado Convention Center, Soldier Field, Greek Theatre, Pennsylvania Convention Center, Huntington Convention Center, and Oncenter Complex.

Jacobus has led the ASM Global business development team in a record year for new business. The partnership roster includes Thunder Ridge Nature Arena, Fishers Event Center, GreenCity Arena, Capital Federal Amphitheater, Audubon Nature Institute, Henrico Sports & Events Center, Wright State Nutter Center, and Uni-Trade Stadium. Additionally, Jacobus’ team is working with developers and partners on major mixed-used projects anchored by 4,000 to 5,000 capacity, multi-purpose entertainment venues.

Prior to joining ASM Global, Jacobus had success with numerous notable organizations, including the NFL, NBA and IMG. Among his many career accomplishments, Jacobus was a key architect of the growth of the NFL’s global marketing partnerships program; headed IMG’s global sports and entertainment corporate consulting division and grew it by 270%; and during his tenure with the NBA, secured the largest corporate marketing relationship in sports to date with Sprint.



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