Coliseum Summit US
GEHA Field at Arrowhead Stadium, Kansas City
June 5-6, 2024


Jason Sinnarajah - COO, Kansas City Royals, US

Jason Sinnarajah

Jason Sinnarajah joined the Royals in August 2023 as Chief Operating Officer. In this role, Jason oversees the business analytics, ticket operations, technology, and stadium operations departments as well as the team’s relationship with its food and beverage and retail partners at Kauffman Stadium.

Prior to joining the Royals, Jason was Senior Vice President of Business Administration at the Buffalo Bills from 2020-23 where he oversaw ticket and premium sales, marketing, community relations, stadium operations, and strategy and analytics. In that time, he led stadium operations during a period of COVID fan protocols with New York State, managed the concessionaire partnership at Highmark Stadium, created a strategy and analytics teams to support the Buffalo Bills and Buffalo Sabres, and grew the team’s marketing app audience to Top 5 in the NFL across engagement, Jason also helped lead efforts to secure a new stadium for the Bills through the building of economic business cases to ownership and local/state government officials for a new stadium in Orchard Park, N.Y. Jason had prior sports experience with the Cleveland Guardians Strategy and Analytics team from 2012-15. During his tenure, he negotiated a new partnership for their food and beverage business, acquired capital to renovate Progressive Field, set and managed revenue and sales compensation goals across premium seating, ticket sales, and corporate partnerships, and led efforts to bring an All-Star Game to Cleveland.

Outside of sports, Jason spent five years in media and corporate development at Ziff Davis and the Weather Company. At the Weather Company he led business development partnerships with large global media platforms such as Apple, Meta, X and Google, and negotiated media deals with international media companies. At Ziff Davis, Jason led data and e-commerce focused business units and was involved in several M&A transactions to expand the company’s presence in e-commerce and media. Jason also spent five years at Google where he was responsible for an internal consulting team across the Asia-Pacific region and lived in Tokyo and Sydney. He also held a role leading Google’s partnership across global media and sports and helped build out Google’s early entrance into sports related content through partnerships with ESPN, and sports leagues such as MLB, NFL, NBA and the NHL.

A native of Toronto, Canada, Jason earned his MBA from the University of Virginia’s Darden School of Business and a bachelor’s degree in finance and marketing from Boston College.

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