Fred Crespo is the Vice-President of Sales for Channels, North America, for Uniguest, a global leader in digital engagement technology solutions.

Crespo role in the company is to drive business development and technology sales across the enterprise sectors. With over 25 years of experience in customer-centric digital transformation Crespo brings an impressive track record of innovation, strategic partnerships and market growth to Uniguest.

Most recently as the Director of Software as a Service (SaaS) Sales at the consumer electronics company Samsung Crespo spearheaded the launch and sales enablement of Samsung’s content management software and services empowering the enterprise customers and the channel partners alike. Prior to that as the Director of Technology and Business Development for Samsung he championed the creation of tailored products and solutions for the hotel, cruise and medical industries while cultivating a robust ecosystem of technology partners to maximize market impact.