As the Vice President of Marketing for Sharks Sports & Entertainment (SSE), Heather Vaughan leads the Marketing function that includes brand marketing & activation, performance and database marketing, and marketing program efforts across all SSE properties, including the San Jose Sharks, SAP Center, TechCU Arena and Sharks Ice facilities. Heather’s role is instrumental in both supporting revenue generation and strengthening the SSE brand.

Heather has deep experience in the sports industry. Most recently, she was the Senior Vice President of Marketing for the Pac-12 Conference and Networks, working on the conference brand, development of championship events (including selling out the 2023 Football Championship Game at Allegiant Stadium in Las Vegas), and strategic marketing plans to drive conference revenue growth. She also was able to secure rights to the Olympics rings by working with the USOPC on the “Olympians Made Here” initiative. Prior to the Pac-12, Heather was the Senior Director of Marketing for the Sacramento Kings. She also has advertising agency experience, teaches marketing at the college level, has won numerous PromaxBDA and Telly awards, and is a member of several marketing-related organizations.

Originally from San Diego (Go Padres!), Heather is a Chico State (BA) and CSU Fullerton (MA) alum. Heather’s passion for details has led her to being a constant student of events, entertainment, productions, pop culture, trend hunting and creating core memories for fans of her brands. Currently, Heather is proud to serve on both the Green Sports Alliance Board along with the Connect BizBash Advisory Board.