Jim Renne is a Senior Vice President and National Sports Director at JLL with more than 25 years of experience in creating innovative Sports & Entertainment destinations and world class athletic facilities. With his extensive sports planning and architecture experience, Jim understands the multi-faceted objectives of stakeholders in the industry and works closely with his clients to make their vision a reality.

As National Director, Jim leads a dedicated team of experts who are passionate about representing the best interest of their clients in the sports, university athletics, and entertainment industry. His strategic approach to advising and collaborating with his clients, and managing projects ensures their vision and business objectives are met, maximizing the highest return on investment, and greatest impact for its constituents.

Prior to joining JLL, Jim was Sports Principal for ROSSETTI. His responsibilities included managing the company’s Sports & Entertainment group domestically and in East Asia; Project Executive for numerous clients; and lead an internal team focused on fan experience innovation and sports business analytics. He was also recognized in 2016 as one of SBJ’s top 50 Power Players in Sports Design and Development.

Most notably, Jim’s strategic approach to sports design led to the reimagination of one of the most recognized venues in the U.S. at the Daytona International Speedway. Jim directed the design team on the $400M Daytona Rising project (SBJ 2016 Sports Facility of the Year), creating a new era of fan experience and sponsorship integration for NASCAR. Jim’s background in retail, master planning and urban design combined with sports gives him unique expertise in mixed-use and sports and entertainment anchored development projects.

Jim received a Bachelor of Architecture degree and a Master of Architecture degree from the University of Michigan. Member of ASLD’s Board of Advisors, Detroit Sports Operating Committee Associate Board; and University of Michigan’s Sports Advisory Board.