The Major League Soccer (MLS) team Inter Miami CF announced recently that Iñigo Aznar has been named the Chief Revenue Officer (CRO) of the Inter Miami CF and their home arena – the Nu Stadium in Miami, Florida (US) – as the club continues its rapid and ambitious growth.
Extensive Experience
‘intermiamicf.com’ stated that Iñigo Aznar brings 25 years of international experience across fútbol, sports and entertainment having held senior leadership positions with some of the most recognized organizations and properties in global sport including the LaLiga teams Real Madrid CF, Atlético de Madrid (Spain), the premium experiences and live-event management company Legends, the Volvo Ocean Race (a round-the-world professional yacht race), and the Rafa Nadal Academy (a tennis training center on the island of Mallorca, Spain).
The Inter Miami CF, commonly referred to as Inter Miami, is an American professional soccer club based in Miami (US). The club competes in Major League Soccer (MLS) as a Member of the Eastern Conference.
The Nu Stadium is a soccer-specific stadium in Miami, Florida, United States. Opened in April 2026, the 26,700-seat stadium is the home field of the Major League Soccer (MLS) team Inter Miami CF.
Commercial Platform
‘intermiamicf.com’ further stated that in his new role, Iñigo Aznar will oversee the club’s revenue and marketing functions including Partnerships, Ticketing, Retail and Merchandise, Food & Beverage (F&B), and Marketing, as well as Heron Sports & Entertainment, the company’s newest commercial platform focused on bringing major events, entertainment experiences, conferences, and corporate meetings to the Inter Miami CF’s venues.
Defining Stage
Iñigo Aznar’s appointment comes at a defining stage in Inter Miami’s growth. With Inter Miami CF, the Nu Stadium and the Florida Blue Training Center and Inter Miami CF Stadium in Fort Lauderdale, the organization now operates a unique platform spanning global fútbol, live entertainment, premium hospitality, events, and year-round commercial opportunities.
The Florida Blue Training Center and Inter Miami CF Stadium form the core 34-acre athletic and headquarters campus located at Fort Lauderdale, Florida (US).
Commercial Momentum
In his role, Iñigo Aznar will focus on building on the club’s commercial momentum and consolidating sustainable growth while supporting its broader ambitions and deepening its relationship with the fans at home and around the world. This will include developing compelling experiences across the Nu Stadium and the digital platforms that strengthen fan engagement and continue to expand Inter Miami’s global audience.
Comprehensive Global Search
Inter Miami conducted a comprehensive global search for the position and Aznar arrives at the club with more than two decades of experience driving revenue growth, commercial strategy, organizational transformation, and international expansion across leading sports and entertainment businesses. His appointment represents another step in Inter Miami’s ambition to establish itself as a global reference in fútbol, sports and entertainment. Aznar will report directly to the Inter Miami CF and Nu Stadium’s President of Business Operations, Xavier Asensi.
‘Proven Track Record’
Said Asensi, “The Chief Revenue Officer position responds to the strategy we put in place a few years ago and with everything we have built in Miami it makes complete sense. Iñigo brings a proven track record of building and scaling commercial businesses and his experience, leadership and global perspective make him an excellent addition to our organization.”
Next Level
Added Aznar, “Joining Inter Miami is a huge step for me, both professionally and personally. What the club has built in such a short time is unlike anything I’ve seen in global sports and you can feel that ambition combined with a real sense of family around the club. I’m excited to work with Xavier and the whole team, to bring my experience across sports, entertainment and international markets to the club and to help take Inter Miami and Heron Sports & Entertainment to the next level.”
Prominent Organizations
Aznar joins Inter Miami after a career spanning some of the most prominent organizations in global fútbol and sports.
At Atlético de Madrid, he served as the Chief Commercial Officer and the Board of Directors Member overseeing the club’s global commercial business across partnerships, licensing, retail, e-commerce, international matches, and new business. During his tenure, he led a broad commercial and organizational transformation that nearly tripled the annual commercial revenues.
Central Role
He also played a central role in Atlético de Madrid’s transition to the 70,813-capacity Riyadh Air Metropolitano Stadium in Madrid Spain, thus redefining the commercial inventory, developing the premium products and the new partnership assets and helping build a new commercial model around the venue. The Riyadh Air Metropolitano Stadium subsequently established itself as a major multipurpose destination for international fútbol, concerts and the large-scale events thus giving Aznar significant experience at the intersection of fútbol, venues and entertainment.
Adding Experience
Earlier in his career, Aznar spent approximately six years at the Real Madrid CF adding experience at one of the world’s most globally recognized sports organizations.
International Track Record
Beyond club fútbol, Aznar has developed an extensive international track record across sports and entertainment. At Legends, he led the global partnerships and the business development initiatives for the leading sports and entertainment rights holders. As the Head of Commercial Partnerships for the Volvo Ocean Race, a round-the-world sailing competition featuring stopover events in more than 11 countries across the globe every three years, he led the event’s global commercial strategy and execution across two editions.
Most recently, Aznar served as the Managing Director (MD) for the international expansion of the Rafa Nadal Academy with responsibility for the global academies business.
Career Start
Aznar began his career in the sports marketing and consulting industry with Nielsen Sports (the global leader in sports intelligence, sponsorship analytics and fan engagement data), formerly the Sport+Markt AG, where he helped establish the company’s Spanish subsidiary and worked with the international sports rights holders across strategy, research and market development.
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