Major League Baseball’s (MLB) Milwaukee Brewers have made a number of enhancements at American Family Field for the 2025 season in a bid to enhance the ballpark experience.
Milwaukee Business Journal said fans will immediately note new options, with MLB Go-Ahead Entry offered at Home Plate West and Third Base gates to ease entry into the stadium, providing quicker ingress so fans can enjoy every aspect of the ballgame. Express Lanes will also be returning to the ballpark at every entrance.
Beginning at the Home Opener on Monday, March 31, fans will be able to utilize MLB Go-Ahead Entry at American Family Field. The facial authentication-based ticket validation system has been developed by MLB as part of a continual effort to improve the fan experience of attending games.
The Brewers Home Plate Team Store has also been refreshed to offer a variety of new products, including a new Customization Corner for personalized jerseys, as well as increased merchandise variety to offer a better shopping experience and smoother check-out process.
The Brewers Home Plate Team Store is one of the most popular stops at American Family Field, offering a variety of the newest and most sought-after Brewers apparel and accessories.
The Milwaukee Brewers are an American professional baseball team based in Milwaukee, Wisconsin (US). The Brewers compete in Major League Baseball (MLB) as a member club of the National League Central Division.
The 41,900-capacity American Family Field is a retractable roof stadium in Milwaukee, Wisconsin (US). Located Southwest of the intersection of Interstate 94 and Brewers Boulevard it is the ballpark of Major League Baseball’s (MLB’s) Milwaukee Brewers. It opened in 2001.
The Brewers said American Family Field food and beverage offerings have received high marks from fans, and 2025 will feature innovative additions to the line-up.
The Brewers will debut “The Alley” Food Truck Park, located on the left field Loge Level, boasting local food truck vendors. In addition to the food offerings, the space includes a new bar, creating a unique gathering space for fans.
Brewers President – Business Operations Rick Schlesinger said, “We are continually exploring ways to create and enhance the ballpark experience for our fans.
“With the addition of The Alley Food Truck Park to American Family Field, fans will be able to enjoy specialty offerings from local food truck vendors and a unique space to gather at the ballpark.”
As part of the new lease with the Wisconsin Professional Baseball Park District, the Brewers have a continued commitment to investing in American Family Field to improve the ballpark experience for fans as well as staffing needs.
The Brewers will expand the Terrace Level offices, resulting in a decrease of approximately 1,600 seats of capacity on the Terrace Level. The club said it will continue to pursue other unique ways to add the capacity back in the future through all-inclusive areas or other features.
The Brewers further stated that fans who utilize Rideshare to attend games at American Family Field will notice that the Rideshare Lot has relocated to the south end of the Molitor Lot and will provide additional capacity and quicker entry/exit for rideshare vehicles after games.
Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.
Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.