The DCU Center Arena and Convention Center and Legends Global, premier partner to the world’s live events, venues and brands, recently announced the appointment of Amy Peterson as General Manager (GM) of the DCU Center.
‘DCU center’ stated that boasting more than 25 years of experience Peterson brings a unique combination of venue and event management expertise in arena and convention center operations, public-sector leadership and community engagement along with deep roots in the Worcester (US) community.
For over 40 years the DCU Center in Worcester, Massachusetts (US) has been recognized as the gathering place for people to experience the finest in entertainment, sporting events and public functions. As a multipurpose facility and proven leader in the entertainment and convention industry the DCU Center is uniquely designed to accommodate the needs of any size group from 15 to 15,000.
New York (US)-based Legends Global is the premier partner to the world’s live events, venues and brands. They deliver a fully integrated solution of premium services including feasibility and consulting, owner’s rep, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Through Legends Global white-label approach they keep their partners front and center while leveraging the power of their global network: Over 450 venues, 20,000 events and 165 million guests annually.
‘DCU center’ further stated that most recently Peterson served as Chief of Staff for the Executive Office of the City Manager for the City of Worcester where she worked closely with the City officials, the community stakeholders and the partners on large-scale events, public programming and operational coordination while helping align with the Municipal Departments, external partners and City leadership around complex initiatives and priorities. Peterson also spent nine years as the Director of Marketing for the DCU Center where she managed event marketing, brand management, public relations, media strategy, and client relations. Earlier in her career, she spent time at Cumulus Media where she gained valuable experience in marketing, promotions, sponsorship activation, and media partnerships.
Atlanta (US)-based Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month – wherever and whenever they want it.
A graduate of Worcester State College and a member of the Board of Trustees for Worcester State University, Peterson has been recognized with Worcester State University’s Distinguished Alumni Award and the Worcester Business Journal’s Forty Under Forty Award.
Observed Eric D. Batista, City Manager, Worcester, “The DCU Center is an important anchor institution in the live entertainment and hospitality industry driving significant economic impact in downtown Worcester. Its leadership must acknowledge and amplify that. Amy’s experience and mindset are aligned with our goals as a rapidly growing and richly diverse City and those of Legends Global as leaders in venue management making her a natural fit for the role. I don’t see this transition in management as a replacement as much as a succession in growth. Amy demonstrated impeccable creativity and leadership during her dedicated years of service to the Municipality for which I am extremely grateful and I look forward to continuing to collaborate with her in a new capacity.”
As the General Manager (GM) Peterson will work closely with the City of Worcester and her DCU Center team to enhance the facility’s profile, maximize event opportunities and ensure an outstanding experience for the guests, the partners and the promoters alike. She will be responsible for the strategic direction and day-to-day management of the DCU Center including financial performance, staff development, client relations, and the continued growth of concerts, sporting events, conventions, and family entertainment. In this role she will also oversee all aspects of operations, booking, sales, marketing, and guest experience for the premier multiuse facility.
Enthused Dave Jolette, Senior Vice-President, Legends Global, “We are thrilled for Amy to return to the DCU Center as she is a proven, exceptional leader with deep industry knowledge and a strong commitment to delivering world-class experiences. Her operational expertise, collaborative approach and passion for community engagement make her the ideal choice to lead the DCU Center into its next chapter. We are confident she will build on the venue’s success while positioning it for continued growth.”
Pointed out Amy Peterson, “When I first joined the DCU Center as the Director of Marketing back in 2008 I could never have imagined that I would return years later as the General Manager (GM). It has been a privilege to serve the City of Worcester for the last eight years but I am exhilarated to return home to the DCU Center and help usher in a new generation of clients and fans while building upon the success that has been established over the last four decades. The DCU Center has long stood not simply as a building but as a gallery of memories, a symbol of hope, halls of laughter, and a museum of firsts. I look forward to continuing that tradition alongside the talented team here, our partners and the community.”
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