The Premier League team Chelsea Football Club (UK), in partnership with the world-renowned hospitality brand Bagatelle and the global operator Legends Global, announced the creation of the Bagatelle Chelsea Football Club, a new 80-seat matchday hospitality venue set to compliment club Chelsea’s award-winning premium portfolio.
Coliseum Summit Europe 2027 will take place at Stamford Bridge, home of Chelsea F.C., from March 23rd-24th.
‘Chelsea FC’ stated that work has officially begun on the space which will open from the next season as an immersive experience and a first of its kind partnership in the Premier League. Where the Côte d’Azure (French Riviera) turns Blue the setting combines Bagatelle’s glamorous atmosphere with the Chelsea FC’s world-famous heritage. The Bagatelle Experience at Chelsea Football Club will offer the guests a luxurious new way to enjoy a day at the home of the Club World Cup (an international Men’s association football competition champions).
The Chelsea Football Club is an English professional football club based in Fulham, West London, England (UK). They compete in the Premier League, the top tier of English football, and are one of the most successful clubs in the English football history.
The Stamford Bridge is a football stadium in Fulham, in the Borough of Hammersmith and Fulham in West London (UK). It is the home of the Premier League club Chelsea. With a capacity of 41,312 it is the 12th-largest football stadium in England.
Bagatelle London delivers the vibrant soul of the French Riviera to the heart of Mayfair. Known for its bold flavors, the elegant interiors and the lively ambiance Bagatelle redefine luxury dining with a signature mix of indulgence and irreverence. The Bagatelle Group restaurants and beach clubs celebrate the joy of living and the French epicurean spirit. The group was created in 2008: In the heart of the Meatpacking District in New York City (US), a popular area of Manhattan and from there has expanded its reach to some of the most desired and iconic global locations.
New York (US)-based Legends Global is the premier partner to the world’s greatest live events, venues and brands. They deliver a fully integrated solution of premium services including feasibility and consulting, project management, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Their white-label approach ensures their partners remain front and center while they harness the power of their global network – including over 450 venues, 20,000 events and 165 million guests annually – to enhance their business and the guest experience.
‘Chelsea FC’ further stated that located within the heart of the West Stand the new Bagatelle Experience at the Chelsea Football Club will include a full Bagatelle restaurant and bar service complete with its signature Riviera-inspired energy, live disc jockey (DJ) and performance and warm “home away from home” welcome. The guests will enjoy premium seating for the game alongside a unique matchday dining offering, vibrant hospitality and, as the final whistle blows, the DJ returns to the decks, drinks are served and the signature Bagatelle spirit comes to life.
Delivered by Legends Global – premier partner to the world’s leading arenas and stadia – the new Bagatelle Experience at Chelsea Football Club will bring luxury, entertainment and international appeal.
Said Bonnie Rolfe, Venue Director, Chelsea Football Club, “The Chelsea Football Club is committed to redefining what premium matchday hospitality can be and partnering with the global leaders like Bagatelle allows us to do exactly that. The Bagatelle Experience at Chelsea brings an expanded range of matchday hospitality packages for the fans and the guests at Stamford Bridge complementing the venue’s unique spaces and ensuring we continue to deliver the best-in-class experiences.”
Stated Salima Vellani, Co-Founder, Bagatelle International, “Bagatelle has always stood for celebrating life through extraordinary moments and bringing that spirit to a prime sporting institution like the Chelsea F.C. in a premium location is a perfect extension of our DNA. We’re thrilled to be creating an experience that blends our signature joie de vivre with the thrill of matchday at the Stamford Bridge. This collaboration represents a bold new chapter for Bagatelle and we cannot wait to welcome guests into a space that feels both unmistakably us and uniquely Chelsea.”
Commented Chris Bray, President Europe, Legends Global, “The Legends Global is proud to partner with the Chelsea Football Club and Bagatelle to bring this unique, world-class hospitality concept to life. Our mission is to deliver exceptional guest experiences and this project embodies that ambition. The Bagatelle Experience at Chelsea Football Club is a first of its kind in the Premier league and we are delighted to see work now underway and look forward to unveiling the finished space.”
Blending luxury drinks and dining with entertainment and world-class sport the Bagatelle Experience at Chelsea Football Club will be entirely unlike any other hospitality offering in British football – a celebration of modern lifestyle culture, global luxury and the vibrancy of West London’s premier football club.
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