Dundee United are teaming up with Elior UK, one of the UK’s leading contract caterers, who have been awarded a six-year contract to deliver catering operations at Tannadice Park.
Dundee United said the agreement represents the largest commercial partnership in the club’s history and marks a significant step forward in its commitment to delivering an exceptional experience to supporters, guests, and partners.
Dundee United Football Club is a Scottish professional football club based in the City of Dundee (Scotland, UK). They currently play in the Scottish Premiership, the highest level of the Scottish football league system.
The 14,223-capacity Tannadice Park, officially known as The CalForth Construction Arena for sponsorship reasons, is a football stadium in Dundee, Scotland (UK). It is the home ground of Dundee United F.C. who have played at Tannadice since the club was founded as Dundee Hibernian in 1909.
The club said Elior will take on full responsibility for hospitality and catering services across the lounges in the stadium, introducing refreshed menus, modern service delivery technology, and a renewed focus on quality and efficiency.
As part of the partnership, Elior will make a significant capital investment to upgrade both front-of-house and back-of-house facilities, ensuring an improved experience at every level.
In line with the club’s community focus, Elior will work with local suppliers to source the freshest Scottish produce and support local businesses.
Head of Commercial, Mark Cunningham, said, “We’re excited to be working with Elior on what is the club’s largest-ever commercial agreement. Their expertise in delivering exceptional catering at top venues makes them the ideal partner as we uplevel our matchday experience.
“From fresh, modern spaces to elevated food and drink offerings, including the return of Tennents lager to Tannadice, this collaboration marks a major step forward for the club and our supporters.
“It’s a transformational moment for hospitality at Dundee United. We would also like to extend our sincere thanks to Regis Banqueting for their valued support and service over the past two seasons. Their contribution has been greatly appreciated as we now look ahead to an exciting new chapter with Elior UK.”
Craig Stewart, Managing Director Stadia at Elior UK, added, “We are delighted to be embarking on this exciting partnership with Dundee United.
“Over the coming weeks and months, we’ll be collaborating with the club to develop a number of innovative food offers that will elevate the matchday experience. We’re committed to working closely with local suppliers to make the most of Scotland’s exceptional produce.”
Elior UK also support Scottish Gas, Murrayfield, Scotland’s largest sports stadium and the proud home of Scottish Rugby.
The team increased conference and events revenues by 75%, increased average customer dwell time by 21 minutes, rocketed retail spends by 137%, and delivered match day customer satisfaction ratings of 98%.
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