The Gewiss Stadium in Bergamo, Italy, home to the Serie A side Atalanta BC, is set to be renamed after the partnership between the international manufacturer of electrical equipment and the top-flight club has been renewed without naming rights.
‘en.atalanta.it’ stated that the smart lighting company Gewiss will no longer enjoy the naming rights to the top-notch club’s home ground – the Bergamo Stadium in Bergamo, Italy. Presently, the Atalanta BC home ground will be known as the Bergamo Stadium for the upcoming fixtures.
However, the Gewiss logo will be visible on the Atalanta’s official match kits.
A new naming rights partner for the above facility is expected to be announced before August 24th.
The Atalanta BC, commonly referred to as Atalanta, is a professional football club based in Bergamo, Lombardy, Italy, who compete in the Serie A, the top tier of the Italian league system.
The Bergamo Stadium is a stadium in Bergamo, Italy. It is the home of the Serie A club Atalanta BC and has a capacity to hold 29,450 spectators. The field is 120 m long and 70 m wide.
Cenate Sotto (Italy)-based Gewiss is a key player on the market manufacturing solutions for home and building automation, energy protection and distribution systems, smart lighting and e-mobility. Established more than 50 years ago guided by the values of integrity, excellence and sustainability GEWISS has made development and the research for quality the principles that have guided every action and every choice.
‘en.atalanta.it’ further stated that after six years of collaboration on the brand naming of the Atalanta home pitch the two organizations confirmed their partnership to continue investing together in the values of sport and the development of the local territory. A visible sign of this new phase will be the presence of the Gewiss logo as the back sponsor on the Atalanta’s official match kits, a tangible symbol of the continuity of their relationship and the shared value of the project.
Underscored Fabio Bosatelli, President, Gewiss, “Sport, like business, is an extraordinary tool to unite, include and inspire. Sport is the perfect combination of personal ambition, professionalism and our innate need to challenge ourselves, pursue our desires and explore new experiences. Renewing this partnership means strengthening our commitment to sport as a driver of economic and social growth for the City. It means giving shape to a broader vision in which sport and innovation come together to help build a stronger, more cohesive community. This collaboration reflects our deep and authentic bond with the territory and our desire to generate value through passion, responsibility and vision – the same spirit with which we created and delivered the ChorusLife project to the City, a project centered on a sense of belonging, urban innovation and long-term vision.”
Pointed out Paolo Cervini, head honcho, Gewiss, “Today marks a new chapter in partnership with the Atalanta. We have chosen to reaffirm our path alongside Atalanta fully aware that the true value of a partnership lies in the ability to share a long-term vision and goals in order to generate economic and social value. The collaboration between Gewiss and Atalanta will continue with new joint initiatives aiming to promote sporting excellence and support the ongoing growth of the team, the club and the Gewiss Group which, in recent years, has consolidated its international presence and role as a leading player in the sector.”
Added Antonio Percassi, President, Atalanta BC, “The relationship between Atalanta and Gewiss continues with strength and conviction. Two organizations deeply rooted in the Bergamo territory, two excellences in their respective fields, which through this collaboration contribute to further enhancing the local fabric. Sport, with its extraordinary power to bring people together, becomes a catalyst that unites different worlds joined by shared values and common goals. A virtuous union that benefits both the brands and also the entire community.”
Shared Luca Percassi, Chief Executive Officer (CEO), Atalanta BC, “The true teams are recognized over time, Atalanta and Gewiss know this well because they have shared a path built on passion, commitment and deep roots in the Bergamo area for years. This partnership is more than just collaboration, it’s teamwork that continues to grow season after season. We are proud to step onto the field once again with Gewiss, confident that the challenges ahead will see us continue as the protagonists united by shared values and the drive to always give our best.”
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