After gradually scooping up roughly 100 acres of Warner Center (neighborhood in Los Angeles, California, US) real estate over the past few years the National Football League (NFL) team Los Angeles Rams Owner Stan Kroenke is now lifting the veil on plans for a sprawling mixed-use project which would be centered on the team’s new headquarters campus.
‘URBANIZE’ stated that the Rams Village at Warner Center, which could reportedly cost $10 billion to complete includes site of the dead Promenade shopping mall at 6100 Topanga Canyon Boulevard and the neighboring Anthem Blue Cross site to the East at 6100 Owensmouth Avenue.
The Los Angeles Rams are a professional American football team based in the Greater Los Angeles area (US). The Rams compete in the National Football League as a member of the National Football Conference West Division.
The SoFi Stadium is a 70,240-seat sport and entertainment indoor-outdoor stadium in Inglewood, California (US), a suburb of Los Angeles. It serves as the home ground of the Los Angeles Rams and the Los Angeles Chargers.
‘URBANIZE’ further stated that the mall property already carries entitlements for a redevelopment including high-rise housing, offices and other commercial uses while much of the Anthem Blue Cross lot has already been turned into the team’s new practice facility. The adjoining Village shopping mall, which is also owned by Kroenke, is not included in the project but will have pedestrian connections to the new development.
Kroenke sent out a news release which read, “As we embark on our 10th season back in Los Angeles we remain committed to helping shape the future of this great City. The Rams Village at Warner Center will continue to transform the Woodland Hills by providing a vibrant gathering place for the community through publicly accessible open spaces, new entertainment venues, a retail village, and residential offerings. This is a tremendous opportunity to develop a dynamic destination and create Rams permanent headquarters within the City of Los Angeles and we look forward to working with the City to turn this vision into a reality.”
The permanent headquarters of the Rams, a 350,000-square-foot facility to be located on the Eastern site, will be the centerpiece of the project taking advantage of the existing grass fields. Plans also call for the construction of a 150,000-square-foot indoor practice field with capacity for up to 2,500 guests replacing the temporary buildings on the site. The existing Anthem Blue Cross building is to be retained as offices, according to the project website.
Next door to the Rams headquarters Kroenke has announced plans for two indoor performance venues – one with 5,000 seats and another with 2,500 seats. The two venues, along with the indoor practice field, take the place of a 10,000-seat arena approved as part of the mall redevelopment.
In total, roughly three million square feet of development is planned across 52 acres including retail uses and office space. A project website also indicates that the Village would feature 3,000 total homes including affordable, market-rate and work-live units.
Gensler is designing the mixed-use complex which would incorporate four acres of publicly accessible open space as required by the Warner Center 2035 Specific Plan as well as 5.5 acres of additional public space. That total includes a central park space which would be located within the current footprint of the Promenade Mall.
San Francisco (US)-based Gensler is a global architecture, design and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year. Everything Gensler does is guided by their mission: To create a better world through the power of design. They believe the power of design can spark positive change and create a future that promotes equity, resilience and well-being for everyone.
The proposal, which is to be formally submitted to the City of Los Angeles for review in the coming months, would be developed in phases over the course of several years.
The project would be the second transformative development pitched by Kroenke and anchored by the Rams. Far South in Inglewood the space that was once home to the Hollywood Park race track is being gradually redeveloped with housing, offices and commercial uses surrounding the SoFi Stadium which is home to both the Rams and their peer team the Los Angeles Chargers.
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Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.
Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.