Lancashire Cricket (read the Lancashire County Cricket Club) recently announced a new three-year partnership with the leading smart Pay-As-You-Go energy supplier Utilita thus marking a significant step forward in the club’s commitment to sustainability and delivering positive social impact across Lancashire (UK).
Community-Social Impact Initiatives
The above collaboration will also extend beyond the stadium through a number of community and social impact initiatives. Utilita will become the headline sponsor of Lancashire Cricket’s next Cricket Expo while the Lancashire Cricket Foundation will utilize Utilita’s Blackburn Energy Hub a high-street walk-in center located in The Mall (a large covered shopping center), Blackburn (England) that provides face-to-face energy advice, account top-ups and free community support programs to deliver the community programs and the events.
The partnership will also see Lancashire Cricket and Utilita work together on campaigns highlighting sustainability, community engagement and the positive impact of the collaboration both at the former’s home – the Emirates Old Trafford Cricket Ground in Stretford, England (UK) – and across Lancashire.
Solar Panels
‘cricket.lancashirecricket.co.uk’ stated that the above agreement will see Utilita become the Official Sustainability Energy Partner of Lancashire Cricket and the Emirates Old Trafford Cricket Ground in Stretford, England (UK) thus supporting the club’s environmental ambitions through investment in the renewable energy infrastructure including the installation of the solar panels across the Emirates Old Trafford Cricket Ground alongside a range of community-focused initiatives.
The Lancashire County Cricket Club represents the historic County of Lancashire in English cricket. The club has held first-class status since it was founded in 1864. The Lancashire’s home is the Old Trafford Cricket Ground in Stretford (UK) although the team also play matches at the other grounds around the County.
The 19,000-seat Emirates Old Trafford Cricket Ground is a cricket ground in Old Trafford, Greater Manchester, England (UK). It opened in 1857 and has been the home of the Lancashire County Cricket Club since 1864.
Founded in 2003, Hampshire (UK)-based Utilita Energy empowers everyone with a fair and flexible service that’s good for the pocket and the planet. Their mission to put fairness first – supporting those who need it most and treating everyone equally by listening to what the customers and the staff need. Plus, as the first supplier to kickstart Britain’s smart meter revolution Utilita’s belief in smart technology means that they are always evolving and looking for ways to improve their services through innovation.
Net Zero
‘cricket.lancashirecricket.co.uk’ further stated that Utilita are also striving for sustainability having committed to an ambitious target to become a Net Zero business by 2030 and Lancashire Cricket will continue to drive transformational changes while educating everyone that they can all have a big impact by making small changes.
Sustainability Journey
As part of the above partnership the solar panels will be installed across the key buildings at Emirates Old Trafford Cricket Ground thus helping to generate renewable energy on-site and reduce the club’s environmental impact as it continues its sustainability journey.
Sustainable Future
Exulted Becky Hartley, Lancashire Cricket Head, Commercial Partnerships, “We are delighted to welcome Utilita to Lancashire Cricket as our Official Sustainability Energy Partner. Installing the solar panels across the Emirates Old Trafford Cricket Ground is a significant step forward in our commitment to creating a more sustainable future for the club. Working alongside Utilita allows us to invest in the infrastructure that will have a lasting environmental impact while continuing to improve the way we operate as a venue. Just as importantly, this partnership reaches far beyond the Emirates Old Trafford Cricket Ground. Through the Lancashire Cricket Foundation the use of Utilita’s Blackburn Energy Hub and their support of our Cricket Expo we’ll be able to create even more opportunities to engage with and support communities across the county. We are excited to begin working with Utilita and look forward to building a successful partnership over the next three years.”
Clean Electricity
Enthused James Heyes, Head of Group Partnerships, Utilita, “We’re delighted to be partnering with Lancashire Cricket on this landmark sustainability project. Through our fully funded Solar Power Purchase Agreement the club can generate more of its own clean electricity and cut carbon emissions without the need for upfront capital investment. The installation of more than 1,000 solar panels at the Emirates Old Trafford Cricket Ground will generate almost 400,000 kWh of clean energy every year thus reducing the carbon emissions by more than 80 tonnes annually. This partnership shows how the major organizations can take practical, commercially viable steps towards a more sustainable future while creating lasting value for the communities they serve. We’re excited to work with Lancashire Cricket over the coming years to raise awareness of renewable energy solutions, support the local communities and deliver long-term positive change across the region.”
Continue following Coliseum for the latest updates on sports venues, stadiums and arena business news worldwide.
Coliseum is dedicated to building a global community of sports and entertainment venue professionals helping create better and more profitable venues.
Become a member of the Global Sports Venue Alliance and connect with stadiums, arenas and industry experts from around the world. Apply for membership through the Global Sports Venue Alliance and access the 365Coliseum Business platform.
