Tag: partnership

FC Bayern Munich-National Hockey League cross-sport collaboration

Article posted by Coliseum, August 21^st, 2026

The Bundesliga team FC Bayern Munich and the National Hockey League (NHL) are launching a strategic, multiyear partnership aimed at supporting the development of the NHL in Germany as well as that of FC Bayern Munich in North America thus creating innovative opportunities for fan engagement and... » Read more

Coventry City and CBS Arena partner with Legends Global

Article posted by Coliseum, August 21^st, 2026

Legends Global has sealed a landmark 10-year partnership with English Premier League club Coventry City FC and Coventry Building Society Arena. Legends Global said that with Coventry City preparing to take their place in the Premier League this football season, the stage is set for one of the most... » Read more

Lancashire Cricket-Utilita community-social impact initiatives

Article posted by Coliseum, August 3^rd, 2026

Lancashire Cricket (read the Lancashire County Cricket Club) recently announced a new three-year partnership with the leading smart Pay-As-You-Go energy supplier Utilita thus marking a significant step forward in the club’s commitment to sustainability and delivering positive social impact across... » Read more

AWPAA-USAA leadership-integrity-excellence partnership

Article posted by Coliseum, June 29^th, 2026

The Army West Point Athletic Association (AWPAA) and the United Services Automobile Association (USAA), one of United States leading insurance, banking and financial services providers, recently announced the expansion of a partnership rooted in shared values of service, leadership, integrity, and... » Read more

Juan Mata-Populous athlete-centered design partnership

Article posted by Coliseum, June 23^rd, 2026

The global sports and entertainment design practice Populous has announced a partnership with the World Cup winner, the Australian professional association football club Melbourne Victory FC midfielder and the Premier League team Manchester United F.C. (UK) former legend Juan Mata. ‘POPULOUS’... » Read more

UGreen-Patriots tech deal impetus to fan experience

Article posted by Coliseum, May 7^th, 2026

UGREEN, a global leader in consumer technology, recently announced a partnership with the National Football League (NFL) team New England Patriots (US) thus becoming the Official Technology Accessory Partner for the team’s 2026 season. The above deal will enhance the fans’ tech journey at the... » Read more

NFL-Fanatics collaboration teeth to fans’ shopping experience

Article posted by Coliseum, May 7^th, 2026

The American online sports retailer Fanatics and the National Football League (NFL) recently announced an exclusive multiyear partnership under which the global sports platform Fanatics will serve as the NFL’s new, official onsite retail partner at the league’s roster of marquee global... » Read more