Tag: partnership


Emirates tour de force in world of tennis

Emirates Airlines becoming new partner of Wimbledon

Emirates score its fourth ‘Grand Slam’ as the airline announces a multiyear partnership with one of the most prestigious tennis events in the world – The Championships, Wimbledon (UK). ‘emirates.com’ stated that as the Official Airline Partner of The Championships, Wimbledon –... » Read more


Emirates-NBA to move forward leaps and bounds

NBA partners with Emirates Airline

Emirates and the National Basketball Association (NBA) announced on February 8th a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. ‘Emirates Airline’ stated that the collaboration also makes Emirates the inaugural title partner of the NBA... » Read more


Birmingham City FC team up with OVG

Birmingham City partners with OVG

Birmingham City Football Club has agreed a multi-year partnership with Oak View Group (OVG) as it looks to maximise the commercial value of St. Andrew’s Stadium and the club’s training grounds. Leading global sports and entertainment company OVG will work with the Club to develop a long-term... » Read more


Kia extends Surrey Oval deal until 2029

KIA Oval naming rights

Surrey County Cricket Club’s London home will continue to be known as the Kia Oval until at least 2029 after the club and Kia UK extended their partnership for a further five years. The agreement maintains Kia’s headline sponsorship of the club and its home, the iconic Kia Oval, that first... » Read more


Porto-Legends team up to boost fan experience

Legends and FC Porto agree on long-term partnership

The Portuguese professional sports club FC Porto (Portugal) and the global premium experience company Legends recently announced a 15-year strategic partnership focused on transforming the fan experience. ‘LEGENDS’ stated that Legends will support global partnerships, the food and beverage... » Read more


AFL-TGI Sport fan engagement partnership

AFL partners with TGI Sports

The Australian Football (AFL) has today entered a 10-year strategic partnership with the global sports and entertainment leader TGI Sport. ‘AFL’ stated that the AFL and TGI will deliver fans a brand-new at-match experience via new and innovative light-emitting diode (LED) signage, digital... » Read more


ASM-run Adventist Health Arena ‘robust’ shows

Adventist Health Arena naming rights

The nonprofit health system Adventist Health and the leading venue management company ASM Global announced plans for a new partnership that will rename the City of Stockton’s (California, US) 10,000-seat facility to the Adventist Health Arena. This agreement signals the dawn of a new level of... » Read more