Tag: partnership


Unipol lands plum Forum di Milano naming deal

Forum di Milano naming rights

The Italian financial services company Unipol has entered into a strategic partnership with Forumnet – Owner and Manager of the indoor sports arena Forum di Milano in Assago, Italy. ‘unipol.it’ stated that as part of the above deal, Unipol has acquired the naming rights of the Forum di... » Read more


Hilton-Lancashire Cricket ‘Thunder’ing ties

Hilton and Lancashire Cricket extend partnership

Lancashire Cricket Club (UK) Official Hotel Partner Hilton has extended its partnership with the club for a further year, while also increasing its investment to support the Lancashire Thunder women’s team for the next three years. ‘Prolific North’ stated that a major part of the agreement... » Read more


Bears-Levy to tickle fans’ taste buds

Chicago Bears partners with Levy

The National Football League (NFL) team Chicago Bears recently announced a new multiyear partnership with Levy, the acclaimed Chicago- based hospitality leader, to transform the food and beverage (F&B) experience at their home field – the Soldier Field in Chicago, Illinois (US) –... » Read more


Emirates tour de force in world of tennis

Emirates Airlines becoming new partner of Wimbledon

Emirates score its fourth ‘Grand Slam’ as the airline announces a multiyear partnership with one of the most prestigious tennis events in the world – The Championships, Wimbledon (UK). ‘emirates.com’ stated that as the Official Airline Partner of The Championships, Wimbledon –... » Read more


Emirates-NBA to move forward leaps and bounds

NBA partners with Emirates Airline

Emirates and the National Basketball Association (NBA) announced on February 8th a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. ‘Emirates Airline’ stated that the collaboration also makes Emirates the inaugural title partner of the NBA... » Read more


Birmingham City FC team up with OVG

Birmingham City partners with OVG

Birmingham City Football Club has agreed a multi-year partnership with Oak View Group (OVG) as it looks to maximise the commercial value of St. Andrew’s Stadium and the club’s training grounds. Leading global sports and entertainment company OVG will work with the Club to develop a long-term... » Read more


Kia extends Surrey Oval deal until 2029

KIA Oval naming rights

Surrey County Cricket Club’s London home will continue to be known as the Kia Oval until at least 2029 after the club and Kia UK extended their partnership for a further five years. The agreement maintains Kia’s headline sponsorship of the club and its home, the iconic Kia Oval, that first... » Read more


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