Tag: partnership

AWPAA-USAA leadership-integrity-excellence partnership

Article posted by Coliseum, June 29^th, 2026

The Army West Point Athletic Association (AWPAA) and the United Services Automobile Association (USAA), one of United States leading insurance, banking and financial services providers, recently announced the expansion of a partnership rooted in shared values of service, leadership, integrity, and... » Read more

Juan Mata-Populous athlete-centered design partnership

Article posted by Coliseum, June 23^rd, 2026

The global sports and entertainment design practice Populous has announced a partnership with the World Cup winner, the Australian professional association football club Melbourne Victory FC midfielder and the Premier League team Manchester United F.C. (UK) former legend Juan Mata. ‘POPULOUS’... » Read more

UGreen-Patriots tech deal impetus to fan experience

Article posted by Coliseum, May 7^th, 2026

UGREEN, a global leader in consumer technology, recently announced a partnership with the National Football League (NFL) team New England Patriots (US) thus becoming the Official Technology Accessory Partner for the team’s 2026 season. The above deal will enhance the fans’ tech journey at the... » Read more

NFL-Fanatics collaboration teeth to fans’ shopping experience

Article posted by Coliseum, May 7^th, 2026

The American online sports retailer Fanatics and the National Football League (NFL) recently announced an exclusive multiyear partnership under which the global sports platform Fanatics will serve as the NFL’s new, official onsite retail partner at the league’s roster of marquee global... » Read more

NFL-Amex incredible fan experiences

Article posted by Coliseum, April 17^th, 2026

The American Express and the National Football League (NFL) recently announced a multiyear global partnership naming American Express the NFL’s Official Payments Partner beginning with the 2026 NFL season. ‘AMERICAN EXPRESS’ stated that the partnership will bring American Express’... » Read more

Disguise-ASB GlassFloor ‘floor’ experiences

Article posted by Coliseum, February 9^th, 2026

The global technology company Disguise and the sports flooring system ASB GlassFloor recently announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. ‘DISGUISE’ stated that this will enable the coaches to visualize ball tracking data... » Read more

Real Madrid-Cisco converged connectivity

Article posted by Coliseum, July 15^th, 2025

The LaLiga team Real Madrid CF (Spain) and the technology company Cisco have extended their multiyear global partnership and reaffirmed the world’s leading networking and security company as one of the club’s official technology partners. ‘realmadrid.com’ stated that this agreement will... » Read more