Major League Baseball’s (MLB) Milwaukee Brewers are building a premium club at American Family Field which will open for the start of the 2027 season.
MLB.com said The Truss Club, named for the supports of the stadium’s signature roof and built from green-tinted brick to match, will be a high-end, all-inclusive gathering space for season seat holders in the 375 most desirable seats in the ballpark.
They will fill the six rows behind home plate, including one new row of seats to be added on what is now the warning track.
In terms of scale, the joint project between the Brewers and the state-controlled Wisconsin Professional Baseball Park District is the most significant fan-facing change to the ballpark since it opened as Miller Park in 2001.
The Milwaukee Brewers’ Truss Club will lead to the first physical change to the field dimensions since the Brewers moved in the right-field fence to build a group party area in 2006.
The Milwaukee Brewers are an American professional baseball team based in Milwaukee, Wisconsin (US). The Brewers compete in Major League Baseball (MLB) as a member club of the National League Central Division.
The 41,900-capacity American Family Field is a retractable roof stadium in Milwaukee, Wisconsin (US). Located Southwest of the intersection of Interstate 94 and Brewers Boulevard it is the ballpark of Major League Baseball’s (MLB’s) Milwaukee Brewers. It opened in 2001.
Brewers chief operating officer Marti Wronski said, “We are endlessly focused on ensuring that the ballpark remains first in class.
“Not just in terms of being clean and maintained, but in terms of the fan amenities and the experiences for all fans here at the ballpark.”
Inside the ballpark, the Brewers will install padded, 23- or 24-inch seats from dugout to dugout in the first six rows — making them the widest seats in the ballpark.
The Milwaukee Brewers’ Truss Club is a 20,000-square-foot building already under construction on the southwest side of American Family Field. When finished, it will open onto the field level concourse of the ballpark.
The Brewers said pricing starts at $245 per game, inclusive of everything: a ticket, parking and food and beverage, both inside the club and at the seat. There are no membership or initiation fees, but those tickets are only available as part of half-season and full-season ticket packages.
On a gameday, the club will open 30 minutes before other stadium gates, offering a different level of all-inclusive than the Brewers have ever had before. Here’s some of what they have planned:
- The Milwaukee Brewers’ Truss Club is designed around a central gathering space with a long bar and two levels of dining areas that open to two outdoor decks, one covered and one uncovered.
- Upgraded, scratch-made cuisine from a dedicated chef, with specialities that change from game to game, but also includes ballpark staples nightly. There will be occasional guest chefs and specialty food carts. There’s even a sommelier.
- Valet parking, a dedicated parking lot, private security screening, private lockers for bag storage, private restrooms and a meeting room available for rent.
Why now?
In the 25 years since the stadium turnstiles started spinning, the Brewers and the stadium district have kept the building fresh with continuous changes and additions.
These include group entertainment spaces throughout the building, two scoreboard replacements, a massive concessions overhaul in 2017, the addition of the 3rd Street Market Hall Annex in 2024 and the Food Truck Alley in ‘25, along with attractions from the rock climbing wall that used to soar above right field to the Selig Experience in left.
But what the stadium always has lacked is a premium area tied to the seats behind home plate, and that made the Brewers an outlier. The only other MLB team without one is the A’s, and that will change when their new ballpark opens in Las Vegas in 2028.
This is the type of project that Wisconsin legislators had in mind in 2023 when they passed a stadium funding bill to coincide with an extension of the Brewers’ lease at American Family Field through at least 2050. The bill was signed into law by Governor Tony Evers in December 2023.
Wronski said, “We did a lot of traveling around to other ballparks, really doing the ‘yes, no, yes, no,’ kind of thing.
“It’s a product of a ton of research, surveys, telephone conversations and [in-person] conversations with our fans here. One message was really, really clear: Fans have increased expectations for their gameday experience.”
Why is the Milwaukee Brewers’ Truss Club outside the stadium?
Mark Schlifske, the Brewers’ vice president of business strategy and analytics, said, “We evaluated a few different options, and most of them are below the seats because the proximity to the seats is really nice.
“But if you’ve ever been in any of those clubs, most of them are dark, and they don’t really celebrate summers in Wisconsin. If there’s an opportunity to have this out on the plaza, I think we’re going to be one of the only teams in MLB that has these outdoor patios. … The walk to the seats is about 60 seconds, so we’re OK sacrificing a little bit of a walk for the outdoor spaces we’ll have.”
On the opposite side of the stadium, the Brewers are working on a project open to everyone.
On the outside plaza stretching from the left-field corner to right, the UW Credit Union Plaza is set to open by the end of this month. It includes a performance stage and bier garten near the bridge that feeds fans from the parking lots to the ballpark, a kids play area and a mini golf course.
In addition to that, the Brewers are also building a permanent, multilevel food and beverage complex on that part of the plaza that will open in ‘27.
Think of it, Brewers officials say, as a tailgating space for fans who don’t want to go through the hassle of packing a cooler and grill. Like the Truss Club, the idea is to have the space available for rent on non-gamedays.
“It’s part of our effort to keep the ballpark modern,” Wronski said. “Continue to compete and continue to be first in class.”
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