The Monumental Sports & Entertainment (MSE – an American sports and venue management company) recently named Ticketmaster, a subsidiary of Live Nation Entertainment (LYV – an American multinational entertainment company), as the newest founding partner for its upcoming arena in downtown Washington, D.C. (US) – the rebranded Capital One Arena.
‘stocktwits’ stated that Ticketmaster joins the United Airlines (UAL) and Vanda Pharmaceuticals (VNDA) as the third Founding Partner in MSE’s arena transformation initiative. The overhaul is an $800 million-plus redevelopment aimed at revitalizing the City’s downtown core. The MSE said that the first phase of construction on the next-generation arena is nearly complete.
Integration with MSE Franchises
‘stocktwits’ further stated that under the agreement Ticketmaster will be integrated across MSE’s ecosystem spanning professional teams, technology systems and media operations. The collaboration includes integrations with the MSE’s franchises – the National Hockey League (NHL) team Washington Capitals, the National Basketball Association (NBA) team Washington Wizards and the Women National Basketball Association (WNBA) team Washington Mystics –and expanded brand visibility through the Monumental Sports Network.
The MSE stated that the partnership is meant to support the company’s efforts to create a data-driven, seamless fan experience across live events. It said that the partnership will be a “core driver of innovation” in the revamp.
Averred Jim Van Stone, President of Business Operations and Chief Commercial Officer, MSE, “This is a transformational partnership that accelerates our shared vision for the arena of the future.”
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