Brooklyn Sports & Entertainment has named Alibaba Group as the official Technology and Cloud Partner of the NBA’s Brooklyn Nets.
The partnership will pair Alibaba’s cloud technology with the Brooklyn Nets’ live game replay, in-game entertainment and marketing initiatives, with the aim of creating more immersive experiences for fans at Barclays Center arena in New York.
As the Nets’ Official Jersey Patch Partner, Alibaba will support the team’s 60th anniversary season.
The special season will see a year-long campaign honoring iconic players, defining moments and milestones across the franchise’s history through technology-enabled fan experiences and marketing activations.
The Brooklyn Nets are an American professional basketball team based in the New York City borough of Brooklyn. The Nets compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference. The team plays its home games at Barclays Center.
The 19,000-capacity Barclays Center is a multipurpose indoor arena in the New York City borough of Brooklyn (US) which is currently undergoing a multi-year renovation process.
Beginning with the 2026-27 NBA season, Alibaba’s technology will power a Real-Time 360° Replay system at Barclays Center, bringing faster and more innovative replays.
Through the in-arena “Nets Figure Lab,” fans will also be able to create personalized collectible cards using Alibaba’s technology.
Across the season, Alibaba and the Nets will use the partnership to test and scale innovative technology and marketing applications on and beyond game day.
For the Nets, the collaboration represents an investment in the future of the franchise, using technology and creative collaboration to honor six decades of history.
Toby Xu, Chief Financial Officer, Alibaba Group. Said, “Alibaba has long partnered with leading sports organizations worldwide, giving us a deep understanding of how to deliver technology at the scale and speed live sports demand.
“We are excited to team up with the Brooklyn Nets to unlock new possibilities in sports innovation. As we head into the new season, we look forward to delivering immersive experiences for fans at Barclays Center and beyond.”
Sam Zussman, CEO, Brooklyn Sports & Entertainment, said, “The Brooklyn Nets are committed to investing in technology to enhance the fan experience and elevate how basketball is experienced at Barclays Center.
“As we celebrate 60 seasons of Nets basketball, we are intentional about how we innovate across our marketing and in-arena experiences, and this partnership with Alibaba will help us develop new ways to connect fans with our history and identity.”
Continue following Coliseum for the latest updates on sports venues, stadiums and arena business news worldwide.
Coliseum is dedicated to building a global community of sports and entertainment venue professionals helping create better and more profitable venues.
Become a member of the Global Sports Venue Alliance and connect with stadiums, arenas and industry experts from around the world. Apply for membership through the Global Sports Venue Alliance and access the 365Coliseum Business platform.