Oak View Group (OVG) has named Becky Colwell as President, Programming and Content, while Mark Shulman has been promoted to Executive Vice President, Programming and Content, OVG East.
OVG said Colwell joins OVG after serving as General Manager of Halo Sports Entertainment. Shulman will report to Colwell who will report to Amy Latimer, Chief Business Officer at Oak View Group.
Latimer said, “As we continue to strengthen our content and booking strategy across the portfolio, we’re thrilled to welcome Becky and announce this well-deserved promotion for Mark.
“Becky brings a powerful combination of experience, deep industry relationships, and a strong track record in programming. Her leadership and perspective will be instrumental as we continue to advance our content programming and booking strategy across our growing portfolio.
“Mark has been an invaluable leader whose expertise and knowledge of our business have helped shape our booking strategy, and together, they will play an integral role in advancing our content and booking efforts as we continue to deliver best-in-class live experiences.”
As President, Programming and Content, Colwell will drive the commercial and cultural success of OVG’s global portfolio of sports, entertainment, collegiate, and live-event venues.
In this critical role, she will shape the long-term content strategy to maximize venue utilization and profitability, cultivating deep relationships with the leagues, artists, promoters, agents and media partners, ensuring the company’s venues remain top-of-mind destinations for premier live experiences at arenas, stadiums, colleges, and more.
She will oversee end-to-end strategy for event bookings and content, including sports, concerts, touring shows, family entertainment, festivals, and premium and emerging experiences.
Colwell said: “OVG has established itself as a leader in redefining live experiences through its innovative approach to venues, content, and partnerships. I couldn’t be more thrilled to join this talented and dedicated team and contribute to advancing the company’s vision.
“The scale of OVG’s platform, paired with its culture of collaboration and creativity, provides an incredible opportunity to drive meaningful growth and deliver best-in-class experiences for both partners and fans around the world.”
Mark Shulman
In his new role as EVP, Programming and Content, OVG East, Shulman is charged with managing the regional programming teams to drive content into all OVG facilities.
He will lead the programming of concerts, family events, collegiate sports and private events at venues in the eastern region of the North America such as UBS Arena in New York, CFG Bank Arena in Baltimore, PPG Paints Arena in Pittsburgh, PeoplesBank Arena in Hartford, and TD Coliseum in Hamilton as well as Citi Field in New York and Beaver Stadium at Penn State University.
In addition, Mark will work alongside other core leaders to ideate and implement OVG’s national programming strategy bridging the gap between regional execution and national vision ensuring that OVG remains the standard for all live entertainment.
Shulman said: “In my tenure with Oak View Group, I’ve been fortunate to collaborate with our amazing team members as we developed the gold standard for new venues, renovated classic facilities, and elevated the experience for both fans and artists.
“I look forward to this next chapter in my expanded role and to continuing to contribute to the growth of the business, working alongside Becky and our incredible team, delivering best-in-class content and booking for our clients and audiences.
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