The Singapore-based martial arts organization ONE Championship in association with Japan’s advertising agency Dentsu Inc launched a new Esports division. The $50-million joint venture has been named ONE Esports and is scheduled to begin operation in 2019.
“ONE Championship and Dentsu Inc have agreed to launch ONE Esports as a joint venture together in 2019. Razer, Singtel, and other top industry players have also entered into partnership MOUs with ONE Esports to lead Asia’s Esports industry together,” ONE said in a press release.
ONE Championship intends to lead a plan to invest up to $50 million alongside other key partners into ONE Esports to create Asia’s largest global Esports Championship Series. ONE Esports will feature multiple blockbuster game titles across Asia and hold a number of Esports events held alongside ONE Championship martial arts events next year.
Earlier this year, ONE Championship announced a 30 event schedule for 2019 for its global scale martial arts events across iconic Asian cities including Singapore, Bangkok, Tokyo, Seoul, Jakarta, Shanghai, Beijing, Manila, Kuala Lumpur, Ho Chi Minh City, and many other cities. ONE Esports will piggyback off this master event schedule in select cities.
In addition, ONE Esports will also produce and broadcast dedicated Esports content in the form of live event broadcasts, documentaries, reality shows, weekly magazine shows, highlights, video blogs, and other unique content across its global media broadcast platform in 138 countries.
ONE Esports has also roped in former UFC flyweight champion, hardcore gamer and Twitch streamer Demetrious “Mighty Mouse” Johnson as the new venture’s Chief Brand Ambassador.
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