The Qudos Bank Arena, Sydney (Australia) – which is managed by ASM Global – is looking for Marketing Executive.
Pertinent points:
- No close date
- Recruiting now
The 21,000-capacity Qudos Bank Arena is a large multipurpose arena located in Sydney, Australia. It is situated in the Sydney Olympic Park, and was completed in 1999 as part of the facilities for the 2000 Summer Olympics.
The Qudos Bank Arena is an internationally recognized leader in event and venue management. It continually strives to provide an exceptional event experience to all of its patrons each and every time they attend the Arena for their choice of world class entertainment.
The Qudos Bank Arena is Australia’s No. 1 entertainment venue. It prides itself in having a team of passionate, talented and driven employees. The Arena understands that its success is largely based on its people, and their commitment to what they do.
Los Angeles (US)-based ASM Global is the world’s leading venue management and services company, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.
About the role
The ‘ASM Global’ and ‘jobs.bfound.net’ stated that the Marketing Executive will be responsible for contributing to the development of the annual marketing plan and subsequent implementation of strategies, supporting the delivery of marketing and communications to support events and activations, in-venue and external promotions, sponsorships, Public Relations (PR) campaigns, advertising, digital, and social media.
Reporting to the Director of Commercial the purpose of this role is (but not limited) to:
- Develop and implementing annual marketing plans for the Arena to deliver key business objectives;
- Work closely with the Graphic Design and Content Executive and other internal departments to drive awareness of the Arena itself and upcoming events, sponsor and partner activities;
- Collaborate with the Graphic Design and Content Executive to support and develop the Arena’s ongoing content calendar to ensure a constant supply of relevant content is disseminated across Arena channels;
- Implement, monitor and report on the effectiveness of marketing communications and brand awareness activities at regular intervals;
- Be responsible for developing and implementing the Arena’s social media platforms’ content strategies. This includes analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build the Arena’s community online;
- Brief the Graphic Design and Content Executive and manage the creation and implementation of all marketing assets for key touchpoints including social media (including but not limited to Facebook, Instagram, Tik Tok, Snapchat, YouTube, and LinkedIn), websites, search engine optimization (SEO), search engine marketing (SEM), Electronic Digital Marketing (eDM), signage (static and digital), online, posters, street campaigns, local area marketing assets, and What’s On Phone system messaging;
- Implement, monitor and report on the effectiveness of marketing communications and brand awareness activities at regular intervals; and
- Be responsible for developing and implementing the Arena’s social media platforms’ content strategies. This includes analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build the Arena’s community online.
About YOU
- A background in Entertainment, Music, Sports, Hospitality (or a similar customer-facing industry) is essential;
- Results-driven individual who thrives on the challenge of meeting deadlines, has a creative eye and a passion for the live events industry;
- An attitude that embraces the importance of delivering the ultimate experience for Arena guests and have a willingness to ‘roll up your sleeves’;
- A creative and enthusiastic personality who enjoys learning to further develop professionally;
- A passion for live entertainment, music, sports, lifestyle, food and beverage will be an advantage;
- Strong analytical skills and comfort with data analysis and developing an understanding of key business drivers, sectors and trends and how the competitive landscape impacts marketing strategy;
- The ability to adapt to new environments and work well with others;
- A positive outlook and willingness to learn and assist the wider team as required;
- Collaborative team player who can also work well autonomously;
- High degree of customer focus and attention to detail;
- An enthusiastic personality that takes initiative and thrives on a fast-paced, dynamic and ever-changing environment;
- A minimum of two to three years’ experience managing marketing campaigns from end-to-end;
- Demonstrated experience working with all key social platforms, with expert knowledge of the role each social media platform plays in the wider marketing mix with a proven understanding of how to grow brands through multiple media and social media channels;
- Experience acting as a media liaison and writing editorial and Press releases would be looked on favorably; and
- Ability to multitask and prioritize working to tight deadlines in a busy environment whilst working across multiple projects.
Qualifications and experiences
- Tertiary qualifications in Marketing, Communications, Media, PR or similar;
- Experience in creating and executing marketing campaigns;
- Experience coordinating Corporate Social Responsibility (CSR) programs would be advantageous;
- Experience with event management systems an advantage;
- Excellent organizational and administrative skills;
- Excellent communication skills – written and oral;
- A current Medical Check;
- A current Police Check; and
- A current New South Wales (NSW) Driver’s License.
Working in the venue and event industry means supporting the delivery of events across ASM Global’s event calendar. This means that weekend, evening and public holiday work will be required.
The ‘ASM Global’ and ‘jobs.bfound.net’ further stated that it has lodged this role on its own site as they are managing this project directly. No recruitment agencies please.
Interested candidates can learn more about this role by clicking here :- Marketing Executive
Apply now
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