The RCDE Stadium in Barcelona, Spain, is consolidating its position as a place with a purpose beyond sporting activity and equipped to host events, shows and experiences as well as projects linked to the business, social and cultural spheres throughout the year.
‘RCD ESPANYOL de BARCELONA’ stated that the LaLiga team RCD Espanyol recently presented the new logo for the RCDE Stadium and launched its new website, two steps that reinforce the stadium’s identity within the club’s brand ecosystem and support its development as a strategic asset with its own distinct character. The incorporation of a specific identity and a unique digital environment allow for greater coherence, visibility and development capacity for its role within the club’s overall growth.
The logo expresses the character of the RCDE Stadium as an active, open and constantly evolving space. The lines that compose it evoke rhythm, structure and repetition reflecting the activity generated within and its capacity to accommodate new uses beyond football.
With this dual activation the RCD Espanyol take another step in the club’s diversification strategy reinforcing the RCDE Stadium’s role as a key asset for development and a connection with the city.
The above evolution responds to an increasingly prevalent activation of the club’s model: The activation of the stadium as a driving force for activity and opportunity generation.
The RCD Espanyol is a Spanish professional sports club based in Barcelona, Catalonia (Spain). The club competes in LaLiga, the top tier of Spanish football.
The 40,500-seat RCDE Stadium, also known as the Estadi Cornellà-El Prat, is an all-seater football stadium in Barcelona, Spain. It serves as the home pitch of the LaLiga team RCD Espanyol.
New Logo
‘RCD ESPANYOL de BARCELONA’ further stated that the new logo is born from a perspective of the stadium itself. It does not seek to reproduce it but rather to synthesize it using its most recognizable elements: The vertical light emitting diodes (LEDs) on its façade and the structure that surrounds it. Through this simplification a unique visual language is constructed that transcends the architectural to become a symbol.
Color
The use of color reinforces this connection referencing the club’s corporate colors and projecting them outwards in line with the stadium’s own visual identity. In this way, the logo not only identifies but also organizes and articulates the narrative of the RCDE Stadium within the club’s ecosystem.
The above launch of the website and presenting the new logo is part of the RCD Espanyol’s commitment to continue promoting the stadium’s activity in non-matchday environments where in recent years the number of events held and the opening to new uses has increased.
Website
As part of this evolution the club is launching the new RCDE Stadium website designed as an access point to its value proposition. From this platform the companies and the organizations can learn about the stadium’s features, its various uses and the opportunities it offers for holding the events and projects.
Stadium Brands
A ‘LinkedIn Post By Manu Carrasco Parodi of RCD Espanyol’ stated, “We have a new RCDE Stadium brand and website! When I moved from the RCD Espanyol de Barcelona Sponsorship team to leading the Non-Matchday Department the first thing we did was look at the assets we have. We found that during the last few years different graphic lines and different logos had been worked on, which were changing, depending on the club’s brand manual for that season.”
“We then studied what the different teams were doing and after talking to Milos Nenadovic (Head of Stadium Revenue in LaLiga) and other clubs in LALIGA we saw that more and more stadiums live in parallel to the team. The stadiums have their own brands, their own types and are more than just the team’s stadium. In the end, they are all large venues equipped to the latest and that for 300 days a year are unused and have to be monetized.”
“From there came the idea of remaking the RCDE Stadium brand for which the brand team and Murri Studio have created the ‘imagotype’ of the stadium that we present today. An image that is based on the view from the outside of the installation with its most characteristic elements: The vertical LEDs of the façade and the structure that surrounds it.”
The ‘LinkedIn Post By Manu Carrasco Parodi of RCD Espanyol’ further stated, “Finally, in this maxim of getting the most out of assets we have launched the new RCDE Stadium website. The page will be the main catalog for everything that has to do with the stadium, from the different spaces we have for events, through the commercial premises, to the TOUR that takes place on non-matchdays.”
Key Question:
- Will the RCD Espanyol launching their website and logo help in monetizing the venue on non-matchdays and act as a catapult for the top-flight’s growth?
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