EFL Championship club West Bromwich Albion has unveiled a stunning transformation of its VIP hospitality offering in The Millichip Suite.
West Bromwich Albion said the premium hospitality and events space has been re-imagined over the summer, setting a new standard at The Hawthorns.
The Millichip, named in honour of former Baggies and FA chairman Bert Millichip, has long been a focal point for distinguished matchday experiences.
With a complete interior redesign, the space now blends contemporary decor with subtle nods to the Albion’s proud heritage and brand values.
The modern lighting and stylish furnishings create a warm yet premium atmosphere, perfect for entertaining VIP guests, conducting business, or celebrating special occasions.
West Bromwich Albion Football Club, commonly known as West Brom or The Albion, is a professional association football club based in West Bromwich, West Midlands, England.
The club competes in the EFL Championship, the second tier of the English football league. The club was formed in 1878 and has played at its home ground, The Hawthorns, since 1900.
The Hawthorns is an all-seater football stadium in West Bromwich, in the Black Country borough of Sandwell, West Midlands, England, with a capacity of 27,087.
Head of Commercial, Tomasz Chadwick, said: “The new-look suite is purpose-built to be one of the leading hospitality and events facilities within the surrounding area. On matchdays, guests will enjoy exceptional food, drink and impeccable service.
“On non-matchdays, the space provides a versatile venue for corporate meetings, networking sessions, private events, celebrations and more – all of which can be supported by the club’s dedicated events team.”
Albion’s commitment to delivering first-class experiences shines through in every detail, whether you’re presenting to your employees or marking a milestone celebration, The Millichip offers an unrivalled setting that leaves a lasting impression.
Seasonal Hospitality packages are on sale, with only limited spaces remaining, and bookings for the room are now open for those looking to secure the premium space for their next event.
“On non-matchdays, the space provides a versatile venue for corporate meetings, networking sessions, private events, celebrations and more – all of which can be supported by the club’s dedicated events team.”
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