The LaLiga team Atlético de Madrid (Spain) have reached an agreement with the technology platform Fever who will become the club’s official ticketing partner and the fan experience partner for the next five seasons.
Enriching Fan Experience
‘en.atleticodemadrid.com’ stated that throughout this long-term partnership the club will further enhance the experience of the fans and the visitors at their digs – the Riyadh Air Metropolitano Stadium in Madrid, Spain.
The Atlético de Madrid or simply Atlético and colloquially known as Atleti is a Spanish professional football club based in Madrid (Spain) that plays in the LaLiga, the highest level of the Spanish football league system.
The 70,692-seat Metropolitano Stadium, also referred to as the Riyadh Air Metropolitano Stadium for sponsorship reasons, is a football stadium in Madrid, located in the Rosas neighborhood in the San Blas-Canillejas District (Spain). It has been the home stadium of the Atlético de Madrid since 2017.
New York (US)-based Fever is the leading global live-entertainment discovery tech platform with a clear mission: To democratize access to culture and entertainment. Fever has developed a proprietary technology that inspires its global community of over 125M people through personalized and curated experiences in their local city whilst empowering entertainment and the event creators to reach new audiences and enhance their experiences.
Fever-powered Experiences
‘en.atleticodemadrid.com’ further stated that as the world’s leading technology platform in its field Fever will power the distribution of experiences linked to the Atlético de Madrid including the football matches, the stadium tours, the museum visits, as well as the concerts and the live entertainment. These experiences will be available through the new Riyadh Air Metropolitano Stadium Website.
Destination Par Excellence
The home of the Atlético de Madrid – the Riyadh Air Metropolitano Stadium – continues to strengthen its position not only as one of world football’s leading stadiums but also as a major destination for entertainment, culture and music.
Heightened Fan Experiences
The Atlético de Madrid’s Chief Revenue and Operations Officer, Óscar Mayo, highlighted the importance of the partnership, “This long-term collaboration with Fever will allow us to continue raising the standard of the experiences we offer our fans at the Riyadh Air Metropolitano Stadium. We are delighted to work together to further improve the satisfaction of the Atleti supporters with their stadium which is their home.”
‘More than a Stadium’
Remarked Rocío Trujillo, Fever’s General Manager for Southern Europe, “The Riyadh Air Metropolitano is much more than a stadium. It is one of Europe’s leading entertainment venues and a clear example of how the major venues are evolving around the world. We are thrilled to take this step alongside Atlético and help expand the reach, visibility and experiences that take place in this unique space.”
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