The Snetterton Race Circuit in Norfolk (UK) has reached a major milestone following the ceremonial groundbreaking of the first unit at the upcoming Snetterton Innovation Park.
‘Snetterton’ stated that the Snetterton Innovation Park received planning consent in May 2025 including full permission for Ansible Motion’s 2950m2 simulation center and outline permission for a further 27,500m² of development.
The 15,000-capacity Snetterton Race Circuit is a motor racing course in Norfolk, England (UK) originally opened in 1953. Owned by Jonathan Palmer’s MotorSport Vision organization since 2004 it is situated on the A11 road 12-mile (19 km) North-East of the town of Thetford and 19-mile (31 km) South-West of the City of Norwich. The circuit is named after the nearby village of Snetterton to the North-West of the circuit although much of the circuit lies in the adjoining civil parish of Quidenham.
‘Snetterton’ further stated that work is now formally underway on the new headquarters for Ansible Motion which will act as the Innovation Park’s first headline tenant from its facility’s scheduled opening in October 2026.
Specialists in high fidelity driving simulators for the automotive and motorsport markets, Ansible Motion is moving from nearby Hethel to become the first business in residence. The all-new building is more than double the size of the organization’s previous home and will act as a flagship, two-story bespoke headquarter to accommodate Ansible Motion’s continuing growth.
The ceremonial launch was hosted by the Norwich-based Pentaco Construction Limited.
The design of the Ansible Motion building has been masterminded by architects Feilden+Mawson Group Limited. In addition to Pentaco Construction, the project is also being supported by Rossi Long Consulting and QODA Consulting for a range of design and engineering services. Bidwells’ Norfolk office managed the planning application process on behalf of MSV who are further supported throughout the project by REAL consulting.
This event sets in motion a bright future for the famous Norfolk race circuit with the Snetterton Innovation Park supplementing the already flourishing Snetterton Business Park, just next door. An ambitious master plan is in place for an efficient and functional center for business, designed from the ground up. The Snetterton Innovation Park will be landscaped creating a Green setting for the growing businesses.
The development will also be zoned creating lively hubs and areas of focus for complementary businesses. In addition to Ansible Motion’s facility the planning consent includes provision for a 125 bedroom hotel and café restaurant, an Innovation Centre providing office and research and development space for the start-up businesses and the flexible commercial units suitable for numerous uses. Adjacent to the race circuit will be eight further units intended for the racing teams and the motorsport-related tenants.
Stated Jonathan Palmer, MotorSport Vision (MSV) Chief Executive, “This marks a very exciting first step in a major development and expansion of Snetterton. We are hugely ambitious about the Snetterton Innovation Park and intend for this to be an exceptionally attractive proposition for innovative, forward-thinking businesses. Ansible Motion fits the bill perfectly and we’re delighted that it will be the first headline tenant. Snetterton is already one of the United Kingdom’s busiest race circuits but this development will transform it into a thriving hub for the race teams, the motorsport businesses and the advanced engineering firms. The circuit has a very exciting future and the Snetterton Innovation Park will offer a powerful boost to the local economy.”
The Snetterton Innovation Park is located next to the Snetterton Race Circuit.
Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.
Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.