Coliseum

Tennis Australia drive against plastic waste

Tennis Australia teams up with Samsara

Tennis Australia

Tennis Australia has teamed up with a game-changing Australian enviro-tech start-up to reduce plastic bottle waste at the Australian Open.

The ‘Tennis Australia’ stated that under the newly-formed partnership, Tennis Australia is backing recycling innovators Samsara in their mission to end the plastic pollution crisis, through their Wildcard Ventures VC fund.

Melbourne (Australia)-based Tennis Australia Limited is the governing body for tennis in Australia. It is owned by Australian States and territories. The association organizes national and international tennis tournaments including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup, and Australian Pro Tour.

The Australian Open is a tennis tournament held annually at the 10,500-capacity Melbourne Park in Melbourne, Australia. The tournament is the first of the four Grand Slam tennis events held each year, preceding the French Open, Wimbledon and the US Open.

The ‘Tennis Australia’ further stated that a pioneer in ‘infinite recycling technology,’ Samsara uses plastic-eating enzymes to break down plastic waste into its basic components. The resulting material can be used to create new medical and food-grade plastic products that can be recycled repeatedly without degradation.

Tennis Australia Chief Strategy Officer Tim Jolley put in, “Tennis Australia is proud to support Samsara’s groundbreaking technology. We are committed to minimizing our environmental impact through a diverse range of sustainability programs. As a formal investor in Samsara we have a genuine stake in their future success.”

The Australian enviro-tech start-up Samsara’s process is carbon-neutral, environmentally friendly and streamlined, because it doesn’t require clear and colored plastic bottles to be separated. Throughout 2022, Samsara will expand their lab operation to build its first recycling plant, with a view to full production in 2023.

Other early investors in Samsara include Main Sequence, the venture capital arm founded by the Australian Government agency Commonwealth Scientific and Industrial Research Organisation (CSIRO), Woolworths (Australian chain of supermarkets and grocery stores) and the Australian National University.

Stated Samsara Eco Founder Paul Riley, “We are proud that Tennis Australia is providing materials from Australia’s biggest sporting event, the Australian Open, to Samsara to showcase our game-changing recycling process.”
 

The Samsara investment is one of a number of initiatives Tennis Australia is implementing as part of the Australian Open’s growing focus on sustainability, including:

 
Added Jolley, “We’re currently in the first phase of our ‘Maximum Play, Minimum Footprint’ sustainability pathway where our focus is building strategies and capability, measuring and baselining impacts and piloting innovative programs. These building blocks, and the development of our emissions reduction pathway, will form the backbone of our future sustainability efforts as we strive towards reducing the Australian Open’s environmental impact.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue
Exit mobile version